External Relations Specialist
McKinsey & Company
São Paulo, SP, Brazil
Posted on May 6, 2025
External Relations Specialist
Job ID: 97482
Do you want to work on complex and pressing challenges—the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you’ve come to the right place.
Your Impact
Through development, support, and execution of creative communication plans and tactics, you will build awareness of McKinsey’s capabilities, knowledge, and assets. You will help protect McKinsey’s reputation, punctuate its expertise, and contribute to bringing campaigns to life in Brazil.
In terms of creating effective communications: you will create clear, structured, and engaging written communications products (e.g., memos, emails, short-form content, blogs, talking points/scripts, Q&A) that rigorously follow conventions of written English, aligning with Firm leadership when necessary.
You will proactively collaborate with internal and external clients and stakeholders to develop and advise on communications.
You will help drive development and delivery of communications for reports, special projects (e.g., digital strategy design, knowledge partnership strategy), storytelling (e.g., social posts, case studies), external/internal conferences, and/or events (e.g., forums, webinars, roundtables).
You will conduct strategic assessments to support prioritization of communication campaigns and events (e.g., competitor insights, event speaker research), and collate into digestible formats for leadership.
You will ensure consistent branding (i.e., Firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots.
In terms of project management and execution: you will contribute to defining appropriate best-in-class communications and events objectives and strategies to achieve them (e.g., paid media, earned media, CRM support, social media support).
You will effectively lead complex projects independently or with a designated team, aligning with key stakeholders as relevant.
You will drive reputation-building programs through a mix of publishing activities (e.g., monitoring of media relations and public relations, targeted knowledge dissemination) and lead and execute plans to address routine reputation risks, with appropriate stakeholder alignment.
You will manage data through reports and scorecards to track relevant metrics (e.g., client development, ROI, share of voice, mapping media engagement programs).
Additionally, you will help coordinate the creation of contact databases to maximize dissemination and engagement.
Your Growth
You will join a group of communications professionals within the Firm’s Reach and Engagement function in the Brazil region.
R&E colleagues help ensure that appropriate insights reach designated audiences, building awareness and engagement with McKinsey’s distinctive knowledge on a variety of topics. They shape the way the Firm connects with people—from clients to Firm members to alumni—strengthening institutional relationships, connections, and affiliations.
Through collaborating with senior communications colleagues and external stakeholders, you will contribute to the development and execution of best-in-class global communications programs, events, and publications.
Your qualifications and skills
- Bachelor’s/University degree required
- 5+ years of experience in a business communications-related field, a benefit if in a professional services environment, corporate communications role, government, or communications agency background
- Mastery of Microsoft Office (Word, PowerPoint, Teams) and Firm related tools (Box, Slack)
- Proficiency and fluency in verbal and written English is required
- Broad skillset across relevant communication service lines and platforms (e.g., external/internal comms, media relations, events, executive comms)
- Excellent communication skills across formats (e.g., written, verbal/presentation, digital-ready content, storytelling) and ability to apply them to develop and execute a strategy across portfolio of communications channels
- Ability to manage various projects simultaneously and work independently as well as collaboratively in a fast-paced and ambiguous operating environment, while driving for quality implementation and excellence
- Excellent ability to influence and direct colleagues, and manage needs of different stakeholders (including relevant senior leaders)
- Outstanding critical reasoning and problem-solving skills, including ability to disaggregate issues, identify root causes, and recommend solutions
- Ability to create psychological safety and inclusion within teams, enabling a collaborative environment
Please review the additional requirements regarding essential job functions of McKinsey colleagues.
FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.
FOR BRAZILIAN APPLICANTS: Applicants for job positions in any office in Brazil have flexibility regarding qualifications and McKinsey & Company will not require previous experience of more than 6 months. If the job description indicates preferred prior work experience of more than 6 months, applicants for such job position in the Brazilian offices must interpret the preferred qualification described as limited up to 6 months maximum.
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Job Skill Group - CSSA
Job Skill Code - CMS - External/Internal Communications Specialist
Function - Firm Administration
Industry - Financial Services
Post to LinkedIn - Yes
Posted to LinkedIn Date - Mon May 05 00:00:00 GMT 2025
LinkedIn Posting City - Sao Paulo
LinkedIn Posting State/Province -
LinkedIn Posting Country - Brazil
LinkedIn Job Title - External Relations Specialist
LinkedIn Function - Public Relations
LinkedIn Industry - Management Consulting
LinkedIn Seniority Level - Mid-Senior level
Job Skill Code - CMS - External/Internal Communications Specialist
Function - Firm Administration
Industry - Financial Services
Post to LinkedIn - Yes
Posted to LinkedIn Date - Mon May 05 00:00:00 GMT 2025
LinkedIn Posting City - Sao Paulo
LinkedIn Posting State/Province -
LinkedIn Posting Country - Brazil
LinkedIn Job Title - External Relations Specialist
LinkedIn Function - Public Relations
LinkedIn Industry - Management Consulting
LinkedIn Seniority Level - Mid-Senior level