Marketing & Sales Consultant - McKinsey Lanyue

You will work in small teams with colleagues and clients on marketing and sales topics, such as new product development, consumer insights, brand positioning, and channel strategies.

You will be dedicated to helping clients connect with customers and to drive revenue growth quickly. Working with companies to capture breakout sales growth by tapping new markets, personalizing customer experiences and optimizing interactions.

You'll have the opportunity to manage projects including tracking metrics, handling complex analyses and preparing communications to report back to clients and internal leadership. You'll develop practical recommendations and contribute to team discussions on implications of analysis, identifying implementation challenges. You'll work alongside the client’s staff on each project, assisting with different work streams. This could include facilitating working sessions with front-line and supervisors, connecting and motivating the client team or developing skills of McKinsey or client team members when appropriate, principally through coaching. You'll also solicit feedback from team members to develop your own skills.

Moreover, you will communicate with the leadership team about the progress of the project, problems faced and future expectations.

You’ll be based in Beijing, Shanghai or Shenzhen and will work as part of McKinsey’s Lanyue. The mission of this group is to help business leaders build transformative businesses, including new business prototyping and launching, business transformation, etc. Lanyue works with companies that are facing critical transformative moments and need executional and operational level assistance, including but not limited to MNCs, conglomerates as well as segment leaders.

Lanyue leverages a broad base talent network with highly relevant experience, and provides continuous, distinctive support to our clients to ensure they achieve the best business performance. Our consultants are involved from strategy through execution with a disciplined eye on impact and sustainability at every stage of the project life cycle.

Working at Lanyue means career acceleration, entrepreneurship, and professional development. An executive’s ability to lead through change and to obtain measurable results within a team are skills that are very much in demand and therefore valued. Lanyue acts as an exceptional “transformation academy” given the diversity and the level of issues at stakes of interventions. Experience in Lanyue will cultivate central capabilities and hence accelerate career development in an operational executive’s role. Lanyue combines the advantages of a “start-up” - light hierarchy, autonomy, freedom of expression and initiative - and those of a large group - available resources to develop one’s projects.