Multichannel & Digital Marketing Specialist (Onsite in Minneapolis, MN)
Medtronic
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Careers that Change Lives
Medtronic Neuromodulation is looking for a skilled Multichannel & Digital Marketing Specialist to activate and optimize campaigns across digital and offline channels. In this role, you’ll bridge global strategy with local execution, partnering with regional teams to drive demand, generate leads, and improve marketing effectiveness across the full customer pathway. You’ll work across paid digital, web, CRM and events to deliver coordinated multichannel campaigns. This is a hands-on, collaborative role focused on campaign delivery, performance tracking, and continuous optimization.
Responsibilities may include the following and other duties may be assigned.
Coordinate regional vendor partners (digital agencies, media buyers, print vendors, and event providers) to ensure seamless activation across paid media, CRM, and offline channels.
Tasked with establishing clear lines of communication and collaboration with external agencies and vendors to support project execution and delivery.
Project managing multiple campaigns simultaneously, coordinating with cross-functional teams, and meeting deadlines.
Support customer pathway execution by ensuring stakeholder clarity (e.g., lead routing, HCP engagement, follow-up) across all touchpoints; digital and offline.
Enable CRM and MarTech platform adoption to drive demand generation, lead management, and campaign performance tracking.
Coach regional teams on channel selection, execution best practices, campaign setup, tool usage, and operational workflows.
Track and report campaign performance across digital and offline channels, synthesize insights, and provide optimization recommendations.
Manage tagging, tracking, and attribution mechanisms in partnership with analytics and web/digital ops teams to capture impact across touchpoints.
Document and share regional insights and learnings with global marketing and communications teams to improve content, targeting, and channel mix.
Ensure adherence to global governance while supporting regional customization and agility in execution.
Stay updated on digital marketing trends, tools, and best practices to adapt strategies effectively.
Must Have: Minimum Requirements
Bachelor’s degree
Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience.
Nice to Have
Degree in marketing, communications, business, or related field.
5-8 years of experience managing integrated marketing campaigns, including both digital and offline channels.
Hands-on paid media experience (search, display, social), CRM, and offline tactics (direct mail, print, events, etc.).
Experience managing and optimizing campaigns across platforms such as LinkedIn, Google Ads (PPC and Display), YouTube and Facebook Ads.
Demonstrated ability to communicate effectively, with proven experience liaising with external agencies and vendors to ensure seamless collaboration and delivery.
In-depth understanding and interpretation of paid social media analytics and key performance metrics to drive data-driven decisions and optimize campaigns.
Proficiency in analytics tools like Google Analytics, Adobe Analytics, or similar analytics platforms to track and report on campaign performance.
Strong project management and cross-functional collaboration skills.
Global or regional marketing experience in a matrixed organization is a plus.
Healthcare or regulated industry experience is preferred.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.