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Director, Global Marketing for HIV - Daily Treatment Programs



Marketing & Communications
North Wales, PA, USA
Posted on Friday, June 7, 2024

Job Description

Location: Rahway, NJ

The Director of Global Marketing for HIV – Daily Treatment Programs will play a pivotal role in supporting the Executive Director, Global Marketing for HIV – Daily Treatment Programs in driving the global commercial success of our HIV daily treatment portfolio and making a significant impact on the lives of people living with HIV worldwide. In this important position, you will be responsible for supporting the development of sophisticated marketing strategies through a comprehensive management of data and analytics, as well as coordinating market research for positioning and value proposition. You will work closely with cross-functional teams to ensure the successful launch of new HIV daily treatment programs and provide strategic leadership to the promotional team, ensuring best-in-class launch planning and implementation. Additionally, you will engage countries in sharing best practices and foster connections to support daily HIV performance and launch readiness.

Your efforts will be focused on co-leading and executing a best-in-class launch and establishing an investigational drug daily treatment program as the cornerstone of our Company's HIV pipeline, aiming to regain a leadership position in the highly competitive HIV market. This role offers high visibility within the fast-growing HIV franchise and strong potential for professional development and growth.

HIV continues to significantly affect more than 38 million individuals worldwide, with over 1.5 million new infections occurring each year. The progress of medical advancements has transformed HIV from a once-deadly sentence to a manageable chronic disease. However, as people with HIV age, the risk of developing comorbidities increases, and they are exposed to antiretroviral treatment for extended periods of time. To address these challenges, innovation is crucial to alleviate the burden of HIV on individuals, communities, and societies.

Key Responsibilities:

Support the Development of Marketing Strategies:

  • Conduct comprehensive data analysis and analytics to inform marketing strategies, including cannibalization, share assumptions, switching behaviors, patient journey, and segment size.

  • Utilize market research to identify and leverage demographic trends and customer insights, ensuring the development of effective branding and value proposition.

  • Coordinate market research efforts to gather critical insights for precise product positioning and differentiation.

  • Collaborate closely with cross-functional teams to align marketing strategies with overall business objectives.

Lead the Development of Strategic Launch Plans and Tactics:

  • Collaborate with the Executive Director and cross-functional teams to develop a comprehensive roadmap for the development of launch assets and plans, ensuring alignment with global objectives.

  • Support the development and execution of sophisticated marketing tactics and initiatives, including digital approach, to maximize the impact of the launch.

  • Provide strategic leadership to the promotional team, ensuring the cohesive and effective execution of marketing activities, and fostering an environment of innovation.

Engage Countries in Sharing Best Practices and Facilitate Connections:

  • Cultivate strong relationships with country teams, serving as a key point of contact for sharing best practices and ensuring launch readiness.

  • Coordinate efforts to connect countries, fostering knowledge exchange and collaboration to enhance global marketing strategies.

  • Stay abreast of industry trends and market dynamics to identify opportunities for improvement, innovation, and competitive advantage.

Position Qualifications:

  • Minimum Requirement: Bachelor's Degree Preferred Education: Advanced Degree (MBA)

Required Experience and Skills:

  • Minimum of 10 years of experience in marketing, business consulting, or related roles, preferably in the pharmaceutical or healthcare industry.

  • Strong proficiency in advanced data analysis and analytics, with a proven ability to derive actionable insights and inform strategic decision-making.

  • Excellent communication skills, with the ability to effectively articulate complex information and influence stakeholders at all levels of the organization.

  • Proven track record of developing and implementing sophisticated marketing strategies that deliver measurable business results.

  • Demonstrated ability to work collaboratively in cross-functional teams and lead by influence.

Preferred Experience and Skills:

  • Experience with digital marketing, project management.

  • Strong strategic thinking, analytical capabilities, digital environment acumen.

  • Ability to challenge the status quo and drive initiatives forward.

Travel: Approximately 10% of the time

If you have been offered a separation benefits package but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.


In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected salary range:

$181,600.00 - $285,800.00

Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:




VISA Sponsorship:


Travel Requirements:


Flexible Work Arrangements:



1st - Day

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Job Posting End Date:


*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date:06/14/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R298900