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Associate Director, Global Marketing - RFID Reader Lead

Merck

Merck

Marketing & Communications
USD 139,600-219,700 / year
Posted on May 8, 2025

Job Description

The Global Marketing lead - Readers is responsible to execute the Radio Frequency Identification (RFID) reader portion of our identification and monitoring tech strategies. This role partners closely with marketing, sales, R&D and technical teams to coordinate the successful execution and deployment of products, services and brands in the Livestock and Companion space; it is also responsible for sales forecast, pricing, launch support, etc.

Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

Key Responsibilities

  • Develop and execute reader strategy in alignment with our livestock and companion technology portfolio strategy and roadmap

  • Supports the growth of our livestock, companion identification and monitoring solutions in coordination with commercial and regional operations

  • Interact with Regional Vice Presidents, country managers and business unit leads to successfully deploy solutions

  • Works closely with the global marketing Data Lead to leverage data gathered by readers to enable cohesive valuable solutions to customers and industry stakeholders

  • Leads the development of marketing plans for products including price, customer experience, sales collateral, and forecasting for the livestock and companion reading solutions

  • Supports the successful transition of new products and solutions from R&D to Manufacturing and sales

  • Supports the introduction of new products in collaboration with commercial operations teams

  • Works closely with commercial operations to understand market trends and leads the solution of in-market needs

  • Supports in coordination with finance, procurement and manufacturing, budgets, forecasts and 5/10-year plans for the livestock technology business

  • Tracks sales performance in coordination with commercial operations and finance

  • Supports the identification, strategy and execution of integrated pharma-tech solutions

Education:

  • Bachelor's degree in relevant area of study

Required Experience and Skills

  • 5 years’ work experience in RFID technology

  • Strong leader of multidisciplinary teams with direct and indirect authority

  • Strong communication and presentation skills

  • Commercial experience in the pharmaceutical and or Ag tech business

  • Experience developing marketing strategies in pharmaceutical and or ag tech business

  • Project management experience

  • Self-start with a clear sense of prioritization and prioritizing activities for a project

  • Effective networking across different functions within an organization

  • Role will involve up to 50% travel (some travel will be global)

Preferred:

  • 8 years of experience in the livestock and companion industry

Residents of Colorado

Click here to request this role’s pay range.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected US salary range:

$139,600.00 - $219,700.00

Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

50%

Flexible Work Arrangements:

Remote

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

05/22/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.


Requisition ID:R348681