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Senior Director of Marketing



Marketing & Communications
Redmond, WA, USA
Posted on Monday, February 12, 2024
The Commerce + Ecosystems organization works to enable easier experience for customers and partners to grow, as well as to buy and do business with us by delivering a dependable, safe, and secure commerce infrastructure. The Ecosystems team is committed to driving discovery and awareness of Microsoft within our ecosystem of products and services, as well as reaching technical communities around the globe.

The Microsoft for Startups team within our Ecosystems organization is hiring. Microsoft for Startups helps startups accelerate innovation by providing tailored offerings including access to industry-leading Artificial Intelligence services, guidance, and the essential technology needed to build a startup.

This Senior Director of Marketing role offers an opportunity to drive growth and market share for Microsoft for Startups and Founders Hub. This role is designed for a marketing professional with demonstrated success leading teams through growth and transformation to achieve results. Microsoft for Startups has a mission of helping startups at every step of their journey. This leader will be focused on refining the value proposition and messaging it effectively across the broad startup ecosystem.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.


Customer Advocacy

  • Be the voice of the startup founder and customer, driving transparency, simplicity and consistency in how we message and market to startups.


  • Lead the team with different go-to-market strategies and execution plans for acquisition of startups. Partner with corporate marketing stakeholders on integrated marketing strategy to maximize reach and scale.
  • Partner with the program team to articulate the key value proposition, messages, brand, customer value and benefits of the Microsoft for Startups program to drive the all-up demand generation strategy acquiring new startups in key verticals and geos that align with the strategy.
  • Oversee the development of the Microsoft for Startups PR and Communication strategy, working with spokespeople to develop key messages for key press moments.
  • Oversee the development of a robust content strategy, executing on a customer evidence plan that does key storytelling featuring startups and the tech they use.

Cross-Functional Collaboration

  • Work closely with the stakeholders in the startup team and more broadly at Microsoft global marketing (GDC) and comms teams to ensure initiatives align with product offerings and startup customer needs.
  • Lead the startup marketing team that drives brand awareness, customer acquisition and customer growth through various marketing channels (web, blog, social, paid media, etc), in partnership with corporate marketing teams.


Required Qualifications:

  • Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
    • OR Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
    • OR equivalent experience.
  • 4+ years direct people management experience or indirect people management experience (or virtual teams).
Other Requirements

Ability to meet Microsoft, customer and/or government security screening requirements are required for this role. These requirements include, but are not limited to the following specialized security screenings:

  • Microsoft Cloud Background Check: This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.

Preferred Qualifications

  • Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business
    • OR Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
    • OR equivalent experience.
    • 6+ years people management experience.

    Product Marketing M5 - The typical base pay range for this role across the U.S. is USD $124,800 - $242,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $159,000 - $264,000 per year.

    Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

    Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.