Field Integrated Marketing Manager, PRC, Azure

Share job

The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

CMO Asia is one regional team with the following functions to enable our collective success:

• Field Integrated Marketing with deep market and customer expertise to inform plans and deliver impact in every OU. Within Field Marketing, experienced Marketing Directors or Field Integrated Marketing Leaders in every OU (Operating Unit i.e. Area/Market) to represent and lead marketing end-to-end to the business.
• Commercial Solution Area (CSA) Integrated Marketing with deep alignment to mainstream plays and regional scope.
• Regional Centres of Excellence for Experiential and Social/Digital, Operations and Analytics delivering deep domain expertise.

The Field Integrated Marketing Manager (Field IMM) leads integrated marketing strategies and plans leveraging and scaling global and regional go-to-market approaches and augmenting with local activities to deliver customer experiences that drive business outcomes (including customer acquisition, nurture and consumption). You will be known as the marketing expert in your Solution Area in the OU, using data and insights to ensure positioning and messaging is clear, distinctive and differentiated by audience and educates our customers on how they can achieve more with Microsoft products. You are an evangelist of marketing transformation, responsible for landing the cutting-edge marketing innovations being developed at Microsoft for your region. You will have the opportunity to develop your leadership skills advising Sales and Marketing leaders on marketing strategy. As a strong advocate for connected sales and marketing, you will partner with the OU Marketing Director to drive the connection (RoB) between senior leaders in the OU across Sales and Marketing, helping OU stakeholders understand the impact marketing is driving and inspiring sellers to take action on marketing signals. You will work with Integrated Marketers and Marketers across Asia and as part of your CSA community, contributing to learnings and optimization by leveraging and sharing best practices and providing feedback on learnings from your region.

This role requires an ability to operate in a fast-paced environment and often at times ambiguous. The ideal candidate will operate with a growth mindset, embrace change when it arises (agility and flexibility are key), and at times will be asked to step outside of their role swim lane to work on projects aligned to the areas of greatest need and impact. For e.g. AI Tours, strategic programs etc

This role is flexible in that you can work up to 50% from home.

Required (RQs)

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
• OR equivalent experience

Preferred Qualifications (PQs)

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience
  • OR equivalent experience
• Prior experience in workspace productivity tools, cloud services, cybersecurity solutions a strong plus – it is the technical aptitude and passion that matters
• Ability to work in a fast-paced, highly competitive and highly ubiguous market where new marketing practices and channels abound, and the balance of agility and planning discipline is needed.
• Fast-learner. Prior experience using AI-based marketing tooling a strong plus.

• Integrated Marketing Planning: You will define the local solution area marketing plan that leverages regional strategy, execution frameworks and marketing technology to drive business priorities via local marketing engines (e.g., digital, social, email, events). You align marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) focused on outcomes and relevant metrics. Bringing deep OU knowledge and expertise to the marketing plan. You will collaborate with regional stakeholders to align Marketing plans to strategy, capabilities, and engines. You will embrace and land Asia regional scale programs with impact in your OU and ensure OU business priorities are being addressed in your marketing plan. You will gather and share internal and external feedback about the quality of the plan.
• Integrated Marketing Execution: You will develop, land and optimize the solution area marketing plan based on insights from customer targeting, segmentation tools and various metrics and local-market knowledge, continually updating and improving on customer experiences (e.g., optimize segments, spend, performance, improve digital channels). You ensure all plans adhere to critical company policies such as privacy, accessibility, compliance and brand.
• Data-Driven Decision Making and Performance Management: You embrace a data-driven marketing culture and will use data-driven insights leveraging available tools and dashboards to optimize marketing strategy and delivery. You evangelise the marketing impact in your OU and provide recommendations back to the CSA team and Centre of Excellence teams for improvement. You inspire sellers and leaders to take action on marketing signals and marketing data to build and progress pipeline. You proactively develop strategic responses based on data to specific market strengths, weaknesses, opportunities, threats, and/or trends.
• Budget Management –You are accountable for the solution area integrated marketing budget for your OU, ensuring adherence to budget principles, quarterly seasonality spend guidelines and compliance standards.