Creative Strategist

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The Consumer Integrated Marketing team at Microsoft is seeking a Creative Strategist to work across our portfolio of brands, spanning Copilot (AI companion), Windows, Surface devices, M365 and Edge. You will be naturally curious, an exceptional strategic thinker, with a keen eye on finding the insight/red thread that unlocks amazing creativity in our marketing.

The Creative Strategist is a critical role that acts as the intersection between the Product, Creative, Social, Creators, Web and Email, focusing on finding the product insight that unlocks great marketing for the billions of Microsoft consumers that use our products on any given day. This role requires the ability to manage multiple projects at once, knowing the critical role the strategist plays in the creative process, and the ability to convey complex creative ideas and insights to a broad set of stakeholders, including senior leadership.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Required Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.
• 5+ years as a Director-level Creative Strategist, Content Strategist, or Comms Planner.

Preferred Qualifications

• Experience in global marketing campaigns where the creative/content strategy influences the approach and results.
• Knowledge of online consumption behavior, storytelling trends, and algorithmic differences across social networks.
• Experience as a creative storyteller with an understanding of how consumers interact on social.
• Knowledge of and all key aspects of audio-visual content: narrative structure, pacing, graphics, music, shot selection
• Knowledge of AI tools and the role they can play in the creative process
• Experience managing multiple projects in parallel.
• Demonstrable examples of red threads and creative platforms and the translation of the platform into digital creative.
• Experience collaborating across organizational boundaries and driving impact through influence.

Integrated Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until July 24, 2025.

• Partner closely with Creative Directors and Channel teams to inform the content strategy, strategic approach to the creative, and the best way to bring the strategy to life across multiple channels
• Surface emerging trends in online consumer behavior to teams, and ensure these inform the strategic approach
• Interpret quant and qual insights from a variety of sources, including close partnership with Analytics and channel teams, to develop new best practices into our strategy
• Articulate the strategic approach to a variety of stakeholders, championing the ‘why’ and the ‘how’ for our marketing approach