Customer Experience
Implements an event brief and executes stakeholders' vision for an existing event in partnership with senior team members. Works closely with team members, shared services, production personnel, and agencies to realize the event's design and objectives. Verifies an event's brief serves overarching objectives and target audience. Aligns event or experience design and execution to One Microsoft vision and values. Maintains a strong focus on accessibility and inclusion when executing an event or experience. Ensures events and experiences provide a safe space for attendees to have a great experience.
Leveraging Insights
Partners with stakeholders to identify and create event metrics, considering how to measure success based on a particular event's objectives. Continually connects with measurement team to refine metrics. Verifies event metrics are embedded into an event's design. Ensures consistent event insights are gathered. Assists in evaluation process to determine if metrics were achieved. Contributes to consolidating key outcomes, insights, and opportunities for improvement from events and/or programs. Learns from findings and implements best practices.
Drives the metrics process by highlighting potential key performance metrics and determining how to tie metrics to a specific event. Leverages business analytics and relevant metrics to drive business impact of the event. Connects a specific event or experience program to a targeted audience. Determines what type of demographic would be best to target based on event and/or program details. Aligns event content, agenda, and promotional strategy with the needs of the targeted audience and core objectives. Considers how to connect an event to broader sales objectives and return on investment (ROI) on products and services. Advises core/project team on how to achieve performance metrics and maximize the impact of an event.
Marketing Strategy
Aligns events and experience programs to overall strategy and guidelines. Contributes to discussions regarding budgets and production/workback schedules. Builds a clear linkage between core team or product group's strategic priorities and events. Ensures events adhere to branding, content, and timing standards in order to create a consistent Microsoft experience. Considers how to evolve events to increase the impact of multiple core teams.
Seeks opportunities to learn about new events or experiences that occur across the business, market, and/or competitors. Implements plans to create new events or experiences from senior leaders, contributing to their design and development where applicable.
Project Management
Manages an event from beginning to end, ensuring tactical plans and creative execution are carried out effectively for the event and fall within predefined budget and production schedule. Determines resources that are needed for in-person and/or online events to run seamlessly (e.g., physical event set up, catering, online/embedded content) and delegates responsibilities accordingly. Assists with deciding which pre-approved vendors are most appropriate to use for a specific event. Works closely with third party vendors. Creates detailed timelines and communicates needs to supplier teams, following input from senior team members. Holds vendors accountable for delivering on agreed upon outcomes. Partners with key stakeholders across the marketing organization and production team to keep events running efficiently, optimizing as best as possible from an operations perspective. Delegates logistic responsibilities as needed.
Holds accountability for managing an event budget end-to-end. Understands costing and how to prioritize where to invest monetary resources. Ensures event execution stays within budget, or escalates as necessary if issues related to the budget arise. Provides input to senior leaders regarding portfolio-specific or annual budgets. Promotes an event's visibility to ensure appropriate budget can be allocated towards its execution.
Creates event plans, creative marketing, and experience wire frames to support defined business objectives as well as ensure seamless event process flow and marketing execution landing. Provides consistent and predictable visibility to specific event or segment roadmaps and plans that contribute to key business outcomes. Creates presentation decks for outlining plans and solicits feedback from key stakeholders. Considers risk plans and potential mitigation and builds into processes.
Relationship Management
Manages ongoing communication and relationships with core internal and/or cross-functional marketing teams and third-party events management for a specific event. Acts as a lead across teams to coordinate the development of merchandising, messaging, and marketing for events. Coordinates and works with vendor resources to ensure event preparation and execution run efficiently.