Senior Go to Market Manager - Account Team Unit Programs
Microsoft
Senior Go to Market Manager - Account Team Unit Programs
Multiple Locations, United States
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Overview
The Account Team Unit (ATU) Sales Enablement team accelerates revenue growth and boosts field agility by equipping Account Executives and Account Technology Specialists with the processes and tools they need — delivered through structured, field-ready programs. Our goal is to make execution simpler, more efficient, and more impactful — giving sellers what they need to drive outcomes aligned to Microsoft’s strategic priorities.
We are looking to hire a Senior Go To Market Manager (GTMM) - Account Team Unit (ATU) Programs to lead the end-to-end execution of strategic field programs for assigned lines of business across sales, marketing, consulting, customer success, and partner functions. This highly cross-functional role translates strategic priorities into coordinated delivery with measurable outcomes, serving as the central point of contact for stakeholders. Through meaningful partnerships across the company, the GTMM drives program design and execution that delivers revenue growth and shared success for ATU-aligned priorities.
Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us achieve our mission.
Qualifications
Required / Minimum Qualifications
- 5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience.
- Experience leading complex, cross-functional initiatives and deliver measurable business outcomes.
- Experience in planning and execution and managing multiple workstreams in fast-paced environments.
- Experience in communicating through storytelling — capable of influencing across all levels through clear, purpose-driven messaging.
- Data-driven with experience of using metrics and insights to drive program optimization and continuous improvement.
Preferred Qualifications
- 5+ years of experience in program management, go-to-market strategy, business operations, or sales enablement.
- Experience working with field sellers, especially in technology or enterprise environments.
- Familiarity with Microsoft platforms (MSX, Power BI, Viva Sales, Dynamics 365, etc.).
Field Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until October 17, 2025.
Responsibilities
- Program Planning
- Build and manage field-focused program plans with clear deliverables, stakeholder roles, and launch timelines that drive consistent execution.
- Leverage ATU Program Standards and guidance from Strategic Program SMEs to build high-quality, repeatable programs that land consistently with the field.
- Execution & Launch
- Own end-to-end development and delivery of field-facing content, communications, and training to drive successful program execution.
- Lead high-impact program launches with clear messaging, targeted enablement, and a sharp focus on field adoption and success.
- Optimization & Impact
- Monitor and analyze field adoption and program impact through data-driven reporting and stakeholder feedback.
- Gather direct feedback from sellers and stakeholders to identify opportunities for improvement.
- Use these insights to design reinforcement mechanisms and programs that drive stronger adoption and sustained field impact.
- Collaboration & Alignment
- Work closely with the Program Director to ensure alignment with strategic priorities and program goals.
- Partner with the Portfolio Manager to drive governance, mitigate risk, and deliver clear reporting across programs.
- Build trusted relationships with field leadership, WW stakeholders, and cross-functional teams to ensure coordinated execution.
- Serve as the connective tissue between corporate strategy and field execution — translating priorities into coordinated, high-impact deliver.
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