Director, eCommerce Acquisition Capabilities
Microsoft
Director, eCommerce Acquisition Capabilities
Redmond, Washington, United States
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Overview
Global Marketing Engines & Experiences (E&E) is the team spearheading Microsoft’s marketing transformation, weaving a digital fabric that connects every customer to every seller at scale. Our bold vision is to turn marketing into a unified, always-on engine of growth by harnessing cutting-edge technology, AI-driven insights, and rich data.
We are looking for an experienced Director, eCommerce Acquisition Capabilities to transform how we execute marketing and enable sales by bringing new capabilities to our platform. This includes ensuring we have end-to-end visibility into our eCommerce funnel performance leveraging standard taxonomy, tagging and data as well as bringing stronger integration between our MarTech (marketing technology) stack and web properties.
To achieve this, this role will be collaborating with key business stakeholders across sales and marketing to define a capability roadmap and work with sales or marketing operations and engineering teams to deliver new functionality.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Qualifications
Required/minimum qualifications
- Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 10+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
- 5+ years experience with MarTech platforms, their application to eCommerce scenarios (upsell, cross-sell, guided buying, lead qualification) and attribution/measurement.
- Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 12+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
- 6+ years technology/process improvement experience.
- Expertise in MarTech platforms (journey orchestration, customer data platform (CDP), email service provider (ESP)/marketing automation) and event/real-time integrations.
- Deep expertise in web analytics
- Ability to translate business objectives into a technology roadmap in collaboration with key stakeholders.
- Ability to communicate hard, complex, nuanced problems in a way that people who are not close to them can understand.
- Ability to partner closely with teams and stakeholders to make sure they feel heard and understood.
- Ability to find win-win outcomes for everyone even when there are conflicting priorities within and outside the team.
- Ability to run and support prioritization process that creates clarity for stakeholders on what will happen, and what will not happen.
- Track record of meeting timelines, and honoring commitments with ability to adjust the plan and bring stakeholders along if things change.
- Comfortable operating in a very complex and dynamic environment both as a participant or leader depending on the need.
Marketing Technology IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until October 27, 2025.
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Responsibilities
- Understanding Microsoft’s eCommerce and web business programs, objectives, and technology needs in depth.
- Translating business needs to a capability roadmap and working with business stakeholders to define and prioritize business requirements.
- Analyzing relevant data to assist in defining business requirements and prioritizing features with the highest impact.
- Ensuring proper tagging and instrumentation is implemented across the eCommerce customer journey and data is available to analytics teams.
- Ensuring integration between web initiatives and Microsoft’s MarTech (marekting technology), including standard data flow and taxonomies.
- Ensuring new capabilities have the appropriate support or operational processes in place to operate over time and appropriate analytics or reporting to measure impact.
- Owning project management, communications, timelines, and dependencies to deliver new functionality.
- Maintain a clear backlog to assist in tracking project status and prioritization.
- Preparing and delivering executive updates about the status of new capability delivery as a part of an ongoing business performance reviews.
- Embody our culture and values.