Strategic Engagement Lead - Turn 10 Studios
Microsoft
Turn 10 Studios is part of Xbox Gaming Studios, a video game publishing division of Microsoft Corporation based in Redmond, Washington. We are the creators of the top-selling, award-winning, and critically acclaimed Forza franchises: Forza Motorsport and Forza Horizon.
We have an exciting opportunity for you to join our dynamic and diverse team as an experienced Director of Strategic Engagement.
Turn 10 Studios is the leader in automotive gaming entertainment. We are committed to creating and delivering best-in-class, industry-leading, and genre-defining games to our community of fans around the world. Turn 10 Studios is a major hub for renowned tech aficionados, top-tier gaming specialists, and early career professionals who are passionate about their craft and want to learn and grow together in a fast-paced, cutting-edge, and fun environment. Every day, we work together as one team to fuel an authentic, inclusive, and rewarding workplace where you can thrive and be your best.
Are you ready to join our team with your results-driven expertise, professional acumen, and high-intensity passion for gaming? You do not need to be a racing expert to succeed in this unique position – though you may become one!
The Strategic Engagement Lead is a cross-functional leader within the Business organization, responsible for shaping initiatives that drive player engagement, franchise growth, through an omni channel approach. This role owns a multi-year strategy roadmap for features and content that blends the game engineering capability and execution plan with player expectations for consistent engagement. You’ll work with the game engineering team, partnerships & licensing, community, and live ops teams to create an aligned long-term plan maximizing the game potential. They will bring a data‑informed perspective to drive stronger player relationships both in and out of the game, with a focus on scalable engagement models and clear measures of success.
Responsibilities
Key Responsibilities
- Develop and execute strategic plans that connect best‑in‑class engagement practices, community growth, and franchise‑wide business objectives.
- Build business cases for new content formats, engagement programs, and community‑driven initiatives grounded in player insights and market analysis.
- Partner closely with community, partnerships, and game engineering to create unified long‑term engagement strategies.
- Support omni‑channel growth initiatives—including community, social, sales‑related programs, and ecosystem touchpoints—to deepen player connections and expand reach.
- Translate player behavior data, community feedback, and market signals into actionable strategies that reinforce sustainable franchise growth.
- Lead cross‑functional planning for major releases and live‑service moments, ensuring alignment, clarity of goals, and strong post‑mortem processes.
- Drive frameworks and processes for measuring engagement success across channels, ensuring programs deliver meaningful results for players and the business.
- Ensure any competitive‑related engagement strategies are grounded in franchise needs and aligned with broader publishing and business development priorities.
Qualifications
Required/minimum qualifications:
Business Strategy IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.