Sr. Event Marketing Manager
Microsoft
Administration, Marketing & Communications
Mountain View, CA, USA · Redmond, WA, USA
Are you energized by the prospect of working in a fast paced, high impact environment creating global corporate events that generate interest, excitement, and demand for Microsoft solutions? Join our dynamic Event Production & Studios Team. The team is responsible for delivering impactful events and media projects which bring our Microsoft story to life, inspire brand love, foster customer engagement and drive sales. Our diverse event portfolio includes like Microsoft Ignite, Microsoft Build, Microsoft AI Tour, Consumer Electronic Show (CES), Natinal Retail Federation (NRF), Mobile World Congress (MWC) and more. These first- and third-party events range from intimate invite only summits to large-scale productions, covering various audience compositions, event formats, modalities, and complexities.
We are seeking a Sr. Events Marketing Manager to own and deliver complex, high‑visibility event initiatives in support of business goals. This role is responsible for leading medium‑ to large‑scale events or critical event workstreams from strategy through execution, working across internal teams, external partners, and executive stakeholders. The ideal candidate brings operational rigor, sound judgment, and the ability to lead through influence in fast‑paced, ambiguous environments.
Responsibilities
- Own end-to-end planning, production, and delivery events and major workstreams, from strategy through execution and post-event evaluation.
- Translate business objectives into clear event strategies, operating plans, and execution frameworks that define success measures and outcomes.
- Demonstrated ability to translate complex concepts for diverse audiences, present information clearly, and engage with executives and senior leaders to support alignment and decision-making.
- Lead cross-functional and cross-company collaboration across creative, content, marketing, production, finance, operations, agencies, and vendors to ensure alignment and delivery excellence.
- Establish and manage structured planning rhythms, including roadmaps, timelines, milestones, governance, and documentation to drive accountability and momentum.
- Drive event execution with full operational oversight of budgets, forecasting, logistics, risk mitigation, and tradeoff decisions across experience, cost, and risk.
- Serve as a trusted partner to stakeholders, providing clear recommendations, sound judgment, and decision guidance in complex and ambiguous environments.
- Develop and lead Rhythm of Business (ROB) processes, including internal communications, stakeholder updates, and executive briefings.
- Collaborate closely with creative and content teams to align event experiences with demand generation, registration, and field support strategies.
- Identify, track, and report on event Key Performance Indicators (KPIs) and measurement scorecards; lead post-event evaluations and apply learnings to improve future programs.
- Proactively identify risks and barriers, driving mitigation plans and course-corrections to maintain delivery excellence.
- Contribute to the evolution and standardization of event operating models, playbooks, tools, and best practices to support scale, efficiency, and quality across the events organization.
Qualifications
Required/minimum qualifications
- Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 3+ years integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work experience
- OR equivalent experience.
- Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing, event management, marketing strategy, business planning, marketing operations, or related experience
- OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing, event management, marketing strategy, business planning, marketing operations, or related experience
- OR equivalent experience.
- 5+ years in corporate event marketing, with experience in both digital and in-person events.
- 5+ Demonstrated experience in leading and executing various corporate events, including large-scale conferences, regional tour stops, hybrid events, and third-party events.
- 5+ project management with ability to handle multiple projects, set priorities, adapt to changing environments, and deliver results with a strong bias toward action.
- Growth-oriented mindset, with a continuous drive for learning and improvement, paired with a commitment to supporting team success.
- Skilled in creating PowerPoint presentations, effectively distilling and conveying information to engage stakeholders at all levels.
- Ability to influence, educate, and navigate high levels of ambiguity and tight deadlines.
- Knowledge of Microsoft products, AI, technologies, and solutions a plus.
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.