Windows is making significant strides in AI. We introduced a new category of PCs, Copilot+ PCs. These are the fastest, most intelligent Windows PCs ever built. Windows is used by more than 1.4B people around the world and developers and ISVs (Independent Software Vendors) are critical to shaping the software experiences for this massive user base across Windows including Copilot+ PCs. We are looking for an experienced customer obsessed product marketer who has worked in a complex, matrixed environment with influential internal and external partners. In this role, you will have the unique opportunity to work on cutting-edge AI and partner with top-end ISVs to bring their AI experiences to life on various Windows silicon including NPUs (Neural Processing Units) on Copilot+ PCs. You will be responsible for ISV segmentation, creation and delivery of value propositions and product pitches to ISVs. You will drive ISV enablement and build the pipeline for long tail ISVs building on the platform, scale adoption of local AI and agentic platform on Windows and develop 3P ISV marketing strategy. You will also be responsible for further accelerating the Arm App compatibility strategy and execution, spanning multiple cohorts. Developers/ISVs are the lifeblood of our ecosystem. The ideal candidate cares about developers, their growth on the Windows platform and has a knack for storytelling for consumers. The ideal candidate is skilled at balancing 3P ISV expectations with an evolving product roadmap and internal stakeholder alignment. Collaboration is vital. You will be an expert at cross-functional partnership, earning the trust of partners in Engineering, Marketing, Business Development and external partners. Microsoft’s mission is to empower every person and every organization on the planet to achieve more, and we’re dedicated to this mission across every aspect of our company. Our culture is centered on embracing a growth mindset and encouraging teams and leaders to bring their best each day. Join us and help shape the future of the world.

• Build the strategy and execution plan to scale the long tail of ISVs building on various silicon, including ISV segmentation, prioritization and driving adoption of Windows AI & Agentic platform with compelling value props and pitch decks.
• Partner with multiple Independent Hardware Vendors’ ISV programs and join forces to launch a unified and always on Windows ISV program.
• Drive market research to gather rich insights. Establish and manage ISV & Developer Advisory Board – a consortium of consumer and commercial ISVs and developers partnering with multiple stakeholders to facilitate early concept/product feedback and roadmap validation.
• Identify compelling user scenarios, lead storytelling and demo showcases across key marketing moments highlighting 3P app capabilities and Windows platform capabilities.
• Establish gives/gets for ISVs and market differentiated use cases on user-facing marketing channels and collaborate with PR for joint press releases across 1P and 3P channels.
• Scale Arm compatibility strategy & execution to cover long tail ISVs across consumer, commercial and LoB Apps
• Champion the Windows business and brand internally to build organizational understanding of key customers, business drivers and the strategic role Windows plays for Microsoft .
• Embody our Culture & Values

Required/minimum qualifications

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.