Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 43 countries.

As a market leader, the talent and passion of our people is critical to our success. Everything we do is guided by our five core values: Do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior foundation for building a professional career-a place for people to learn, to achieve, to grow.

Job Summary
The Distribution & Website team within Firmwide Marketing builds the digital ecosystem for our prospects and clients through their digital channel of choice with a focus on improving customer experience, driving leads for our business, and underscoring our core values. The Relationship Marketing team, which sits within the Distribution & Website organization, is responsible for the strategy, execution and analysis of data driven sales and marketing email programs for the overall brand and our Morgan Stanley Investment Management division (spanning intermediary, institutional and international business units).

We are seeking a detailed-oriented and strategic Director, Relationship Marketing to serve as a key email marketing specialist. This pivotal role is critical in working closely with brand and business partners to develop, setup and deploy email campaigns using both Adobe and Salesforce Marketing Cloud (SFMC) tools. The ideal candidate will be responsible for end-to end Morgan Stanley / Morgan Stanley Investment Management campaign execution, including segmentation, personalization, automation, testing, and reporting. Reporting to the Vice President, Relationship Marketing, you'll collaborate across cross-functional teams to deploy email marketing campaigns to support critical business initiatives. The ideal candidate will bring deep expertise in email marketing automation, personalization, and workflow optimization including hands-on management of Stensul (DIY Email Creation tool) to streamline email production.

Primary Responsibilities
> Email Setup and Deployment: Collaborate with cross-functional teams to plan, build, test and deploy complex email campaigns, while ensuring alignment with business objectives. Oversee email automation, segmentation, and personalization strategies to drive engagement.
> Data and Segmentation: Lead the migration of data from multiple Content Relationship Management platforms (CRM) into a centralized CRM platform that will become the primary source for email campaigns. Support data and analytics teams to clean data and build segmentation models for targeted campaigns.
> Campaign Execution: Partner with Sales and Business stakeholders to build journeys and enhanced automation in Salesforce Marketing Cloud to develop and execute targeted email campaigns to drive sales and support retention. Identify opportunities to automate recurring campaigns and streamline email operations.
> A/B Testing and Optimization: Implement A/B testing strategies to continuously improve email engagement and conversion rates.
> Manage Large-Scale Technology Programs: Partner with technology to build key programs to support subscription preference centers, dynamic newsletters, automation.
> Stensul Template Management: Manage and maintain email templates within Stensul (DIY Email Creation tool that align with brand and compliance guidelines. Train and support internal teams on Stensul best practices, ensuring adoption of streamline processes.
> Compliance & Best Practices: Ensure all email campaigns adhere to relevant regulations and following best practices.

Requirements

> 5-8 years of relevant experience within email marketing, including at least 3 years of experience building, executing and modifying marketing campaigns using a marketing automation platform (e.g., Salesforce Marketing Cloud, Adobe, Eloqua) as well as email creative tools such as Stensul, Taxi, etc.
> Experience in email campaign management, segmentation, A/B testing, and performance analytics
> Hands-on experience with email template creation, dynamic content, HTML/CSS, and content scripting languages (e.g., javascript, AMPscript)
> Excellent program management skills, with the ability to prioritize and execute multiple campaigns simultaneously and flawlessly; attention to details is a must
> Strong analytical mindset with the ability to translate data into actionable strategies
> Comfortable navigating large matrix organization with multiple stakeholders across different organizations globally
> Experience in the finance industry preferred
> Strong communication skills, fostering collaboration between technical and non-technical stakeholders
> Comfortable working in a fast paced environment

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

Expected base pay rates for the role will be between $90,000 and $155,000 per year at the commencement of employment. However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.

Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.

It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).