About Us:

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries.

As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career - a place for people to learn, to achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture

The Digital Prospect Experience Team, which is part of Wealth Management Digital Marketing, is a group of talented individuals who deliver modern solutions aimed at commercializing our public-facing Wealth Management websites (ms.com/wealth, ms.com/atwork, etrade.com) to drive prospect engagement and conversion.

The AVP, Digital Marketing Optimization will be responsible for supporting and evolving our public-facing websites with the primary goal of optimizing conversion funnels to increase account E*TRADE account opening and Morgan Stanley advised relationships.

The role reports to the Head of our Digital Marketing Center of Excellence.

Responsibilities:
> Launch and implement a robust SEO strategy to elevate our websites' visibility in organic search results, with a primary focus on etrade.com.
> Conduct thorough site monitoring to identify and enhance high-performing content and user journeys, while addressing areas that need improvement.
> Establish a comprehensive measurement framework to assess campaign success and provide detailed ROI reports for our digital initiatives.
> Stay updated with the latest digital marketing trends to continually refine and expand our optimization strategies.
> Leverage a strong understanding of GEO and LLMs to inform future SEO strategies.
> Conduct in-depth keyword research focusing on topical clusters and authority to drive content strategy.
> Perform competitor analysis, on-page optimization, technical SEO, and off-page link building, with an increased focus for local campaigns.
> Deliver insightful SEO performance reports and analyses.
> Ensure quarterly objectives, goals, strategies, budget allocation and KPIs are established, monitored and reported on.

Qualifications:
> 5+ years of experience in marketing, digital platforms, product management, or program management.
> Proven experience in building and managing SEO-based programs.
> Proven ability to lead complex programs with multiple stakeholders and vendors.
> Demonstrated success in leading complex programs involving multiple stakeholders and vendors.
> Strong understanding of SEO and digital content best practices.
> Excellent communication, organizational, and critical thinking skills with a superb attention to detail.
> Strong analytical abilities to interpret complex data and extract meaningful insights.
> Highly collaborative, self-motivated, results-oriented and a creative thinker.
> Preferably experienced in financial services or advisor marketing.
> Bachelor's degree in Marketing, Business, Technology, Operations, or a related field.

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices​ into your browser.

Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximize their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives, and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing, and advancing individuals based on their skills and talents.