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Business Development Manager - Scale Partners

NetApp

NetApp

Sales & Business Development
Manchester, UK · Greater Manchester, UK
Posted on Jun 11, 2025

About NetApp

NetApp is the intelligent data infrastructure company, turning a world of disruption into opportunity for every customer. No matter the data type, workload or environment, we help our customers identify and realize new business possibilities. And it all starts with our people.

If this sounds like something you want to be part of, NetApp is the place for you. You can help bring new ideas to life, approaching each challenge with fresh eyes. Of course, you won't be doing it alone. At NetApp, we're all about asking for help when we need it, collaborating with others, and partnering across the organization - and beyond.

Job Summary

As a Business Development Manager - Scale Partners, you will be responsible for driving business growth through strategic partnerships. You will lead the development and execution of business plans with resellers, ensuring alignment with NetApp’s objectives and maximizing revenue opportunities. Your role will involve building and nurturing strong relationships with reseller partners, enabling them to effectively sell NetApp solutions.

Job Requirements

· Identify and Develop Key Relationships: Research and identify key stakeholders across sales & specialist Datacentre teams that align with NetApp’s business goals. Develop and execute strategies to establish and nurture these relationships

· Manage Reseller Relationships: Serve as the primary point of contact for Scale Partners in the northern offices, ensuring effective communication, support, and collaboration. Build and maintain strong, long-term relationships

· Drive Revenue Growth: Collaborate with the sales & specialist teams to develop joint sales campaigns and drive sales growth. Monitor performance and provide guidance to achieve mutual success through effective funnel management, utilising the NetApp Partner programs and developing your own narrative to activate the Partners’ sellers

· Develop and Implement Programs: Create and implement reseller programs, incentives, and marketing initiatives to motivate and support resellers in achieving sales targets

· Training and Enablement: Provide training and resources to resellers to ensure they are knowledgeable about NetApp products and services. Conduct regular training sessions and updates

· Market Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to refine reseller strategies and identify new growth areas.

· Cross-Functional Collaboration: Work closely with internal NetApp sales & technical teams & marketing to align reseller strategies with our overall business objectives

· Performance Tracking: Establish metrics and KPIs to measure the success of reseller initiatives. Regularly report on performance and make data-driven recommendations for improvement, by leveraging leading indicators & business intelligence.

Skills & Competencies

· Consistent track record of exceeding quota and driving net new business

· Ability to build strong relationships with customers and partners.

· Deep understanding of the Partners' goals and ability to demonstrate value to Partners and understanding the wider ecosystem.

· Highly organized and disciplined with the ability to coordinate and lead multiple concurrent selling efforts by NetApp sales specialists and partners

· Ability to speak credibly on a variety of modern computing, storage, and cloud technologies/concepts.

· Bachelor’s Degree or equivalent

· Related experience in business development, partner management, or channel sales in the IT industry.

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity Employer:

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, and any protected classification.

Why NetApp?

In a world full of generalists, NetApp is a specialist. No one knows how to elevate the world's biggest clouds like NetApp. We are data-driven and empowered to innovate. Trust, integrity, and teamwork all combine to make a difference for our customers, partners, and communities.

We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favourite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.

If you want to help us build knowledge and solve big problems, let's talk.

Submitting an application

To ensure a streamlined and fair hiring process for all candidates, our team only reviews applications submitted through our company website. This practice allows us to track, assess, and respond to applicants efficiently. Emailing our employees, recruiters, or Human Resources personnel directly will not influence your application.