Coordinator, Marketing Planning - Korea
Netflix
Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
Overview
The Marketing Planning coordinator will report to the Country Lead, Marketing Planning | Korea and support on campaign level initiatives and title insights. The Planning coordinator will support the socialization and export titles/ campaigns, working upstream with local MarComms leads to serve as the connector with the rest of the world.
Key Responsibilities
EXPORT CAMPAIGN SUPPORT
Support the export of campaigns by gathering strategic insights upstream from the markets outside of the home territory.
Be the connective tissue between the home territory and all supporting markets throughout campaign development.
LOCAL SLATE EXPERT
Using full knowledge of the local slate, leverage comms channels to best surface pertinent title updates to relevant markets pre-launch;
Develop and track reactive packs for the local slate.
CONNECTORS TO THE REST OF THE ORGANIZATION
Support the local teams navigate different areas of the organization and connect them with key partners outside of their area of impact and knowledge.
Support the Planning lead in managing all stakeholders and the needs from markets across the globe.
TITLE INSIGHTS
Full knowledge of the internal tools to be able to gather title insights, analyze exportability of the slate, and provide insights into the relevance of the titles to cross functional partners globally.
Core Responsibilities
Data & Insights: Track and analyze title performance with a data-led approach to support the Senior Manager country planning, working in both a proactive and reactive capacity to fuel global buzz around Korea titles.
Internal Marketing Connectivity: Support the Korea Senior Manager to be the connective tissue between Korea title campaigns and Marketing efforts around the world. Proactively seek to understand local market strategies, nuances and ambitions and work with international markets to develop industry-leading campaigns.
Operational Project Management: As relevant, support the operational work of the APAC Marketing team by setting regional timelines; managing project deliverables and campaign resources; serving as the go-to person for downstream asset sourcing, and partnering with cross functional teams to fuel campaign execution.
Candidate Profile
Has a minimum of 7 years of experience in a creative strategy, strategic planning or project management role at an advertising agency, brand, or network/studio marketing team.
Fluent in Korean and English.
Aptitude for numbers and analysis, with high proficiency in Excel/Sheets with a knack to craft a story through data.
Ideally, this person will have a global IQ and/or be familiar with working with teams from different regional markets, and is comfortable in collaborating with diverse, geographically-dispersed teams.
Is so highly organized.
Can support workflow optimisation, identifying gaps and opportunities we need to solve for, and push for innovative solutions at scale.
Has a working understanding of digital advertising (paid social, display, VOD) with a strong grasp of traditional (OOH, TV, Cinema, Radio, Print) and social media platforms.
Thrives in a fast-paced and collaborative environment, comfortable in managing deep campaign work and long lead title planning concurrently.
Is a creative problem-solver who can work and navigate comfortably in ambiguity.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다. 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다. 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다. 이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.