Job Overview

The Marketing Activation Manager leads day-to-day delivery and people management for Oliver Wyman’s Mexico City Marketing Activation hub, supporting Americas marketing activations across industries and capabilities. This is a delivery-focused manager role: you will help manage intake and prioritization, coach and develop a high-performing activation team, and ensure campaigns and programs are delivered on time, to standard, and aligned to Oliver Wyman’s brand and marketing operations requirements.

This is a hybrid role with a requirement to work in the Mexico City office 2 days per week. Please submit your CV in English.

Key Responsibilities

• Contribute to strategic planning in collaboration with Marketing Activation leadership; create and manage an annual activation plan aligned with regional and global priorities.

• Lead and develop the Mexico City Marketing Activation team, providing clear direction, coaching, feedback, and performance management to drive consistent, high-quality execution.

• Own team capacity planning, workload allocation, prioritization, and sequencing across simultaneous practice/capability requests.

• Establish and maintain delivery standards (brief quality, QA checklists, timelines, reporting hygiene) and ensure a consistent activation bar across the team.

• Serve as an escalation point for delivery risks (timelines, stakeholder alignment, data/privacy, tooling constraints) and proactively resolve issues.

• Manage large, multi-channel campaigns aligned with Oliver Wyman objectives; oversee end-to-end activation from scoping and planning through launch and post-campaign analysis.

• Lead small project and campaign teams (matrixed across communications, digital, events, and marketing operations) to deliver integrated programs.

• Translate stakeholder goals into clear activation plans (audiences, channels, timelines, dependencies, and measurement), ensuring strong briefs and smooth handoffs.

• Oversee delivery across core activation services including: email and digital campaigns (build/QA/deploy; segmentation; tracking), events and webinars (registration, run-of-show, speaker liaison, platform coordination), and CMS updates (publishing, tagging/metadata, basic SEO hygiene).

• Ensure compliance with brand standards and marketing operations requirements (data privacy, consent-aware list management, CRM/data hygiene).

• Partner closely with practice/capability marketers and cross-functional teams to align priorities and translate needs into executable activation plans; manage expectations on scope, timelines, targeting, and performance measurement.

• Own a reporting cadence for campaign performance and operational throughput; communicate results with a clear storyline and translate insights into recommendations and process improvements.

• Work with Marketing Operations on access, tooling troubleshooting, and best-practice execution across the firm’s marketing technology stack.

Qualifications

• 6–8 years of hands-on B2B marketing activation experience (professional services, agency, or similarly complex matrixed environment preferred).

• Proven people leadership experience (direct management) with the ability to coach, delegate, and hold teams accountable for quality and timelines.

• Strong program/project management skills, including planning, dependency management, and stakeholder alignment across multiple concurrent priorities.

• Practical expertise with email/marketing automation and audience segmentation; webinar/event tools (e.g., Zoom/ON24 or similar); CMS publishing workflows and basic web hygiene; CRM fundamentals, consent-aware list management, and reporting.

• Strong verbal and written communication skills in English; able to communicate clearly with senior stakeholders and cross-functional partners. Spanish fluency required.

Working Style & Collaboration

This role works in a matrixed environment and partners closely with practice/capability marketers, communications, digital, events, and marketing operations teams. Flexibility to support key campaign moments outside standard hours and occasional travel may be required.