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Senior Director, Creative Lab

Ovative Group

Ovative Group

Sales & Business Development
Minneapolis, MN, USA · Chicago, IL, USA · New York, NY, USA
Posted on Sep 3, 2025

About Ovative Group:

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself.

At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

About the Role

Ovative Group’s Creative Director role invites a visionary creative to drive our next wave of evolution—shaping creative direction and inspiring a talented team at a growth-focused organization. You’ll champion fresh ideas, creative excellence, and breakthrough storytelling, leveraging technology and collaboration to make a meaningful impact for client brands.

We seek a leader with sharp critical thinking, a deep understanding of the digital and media landscape, and an inspired approach to creative leadership.

Responsibilities

Team Leadership:

  • Lead a dynamic, multidisciplinary creative team including designers, motion graphics specialists, copywriters, project managers, and strategists.

  • Architect the talent and partnership strategy to blend creative, technical, and production expertise across internal resources, freelance partnerships, and third-party collaborations.

  • Foster a culture of modern making—where great ideas, technology and culturally relevant content transforms brands and drives client results.

  • Drive organizational evolution through thought leadership, coaching, and inspiring new creative capabilities.

  • Recruit, mentor, and grow high-impact talent, cultivating a network of creative partners and solution providers as the creative offering expands.

  • Manage P&L and financial accountability for the team

Creative Leadership:

  • Lead and advise strategic client relationships, helping them to embrace strategically focused ideas that expand their understanding of what they believe is possible for them as a brand. Push them into new creative territory.

  • Lead creative thinking that breaks boundaries by embracing insightful, nuanced strategy and modern ways of making that make our clients unignorable; ideas that reflect cultural relevance, business objectives, and brand strategies.

  • Drive the entire creative lifecycle—from ideation and concept development to writing and designing for today’s varied production contexts (TV one minute, influencers the next, iPhone capture, AI video, you name it) and seamless client delivery

  • Engage clients and stakeholders through a narrative that showcases Ovative’s integrated creative, media and measurement capabilities.

  • Spearhead integration of AI and creative technology—driving workflow transformation, proprietary tool development, and seamless tech adoption to accelerate innovation.

  • Lean in with the team to bring ideas and the work to life. This role blends visionary leadership with hands-on creativity.

  • Oversee process and procedures for the team; that means update things that are no longer useful and drive change for the right reasons, knowing that making great work can’t be held back by not-so-great efficiency and toolsets.

Business Development & Thought Leadership:

  • Represent Ovative as a thought leader in creative contributing to industry trends, best practices, novel strategic approaches to client challenges, and organizational education.

  • Collaborate with business development, client services, and internal teams to proactively identify and pursue new business opportunities, leading the development and presentation of unified, innovative pitches that tell powerful business stories that integrate all of Ovative’s capabilities, and demonstrate how we can drive growth for both new and existing clients.

Requirements

  • 10+ years leading creative teams and driving integrated creative direction, with experience in various forms of advertising (brand-focused, promotion-focused, retail-focused, etc.), with a solid understanding of the digital landscape.

  • Proven expertise in managing direct reports and cross-functional collaboration, with extensive experience in building high-value teams and evolving service offerings.

  • Demonstrated ability to drive business impact through unified creative solutions, AI/technology integration, and modern creative practices.

  • Advanced communication skills and client management experience, including driving alignment and growth with external partners.

  • Deep passion for innovative creative practices—including social, video, AI-driven workflows and creator strategy.

Benefits of Working at Ovative Group:

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture:

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.

Compensation and Insurance:

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy:

  • Access to all office spaces in MSP, NYC, and CHI

  • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams

  • Flexible paid vacation policy

  • 401k match program

  • Top-notch health insurance options, inclusive of same sex partners

  • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs

  • Monthly stipend for your mobile phone and data plan

  • Sabbatical program

  • Charitable giving via our time and a financial match program

  • Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!