This is an individual contribution role with primary responsibility of increasing Panasonic sales within assigned Key Accounts as well as developing sales demand across assigned Live Event market. Matrix collaboration required between sales, marketing, product marketing, product engineering and factory management.

What you will get to do:

The Strategic Account Manager will be responsible for development of assigned Strategic Live Event Accounts in order to increase Panasonic Professional Video, Audio, & Solutions sales, profit and market share through direct engagement, partnership, & collaboration. Responsibility inclusive of utilizing PCONA value propositions (i.e. product, solutions, engineering, marketing, etc.) to drive demand, revenue, grow market share, and meet company goals & objectives.

At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow. Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture. Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business. As part of our team, you will push boundaries, take action, and face challenges alongside our customers to innovate experiences that define the changing world of work.

Live Event Accounts Manager

• Responsible for developing account management selling approach to Key Live Event Accounts.
• Interface and directly call on all stakeholders within assigned Key Accounts.
• Establish strategies and sales growth initiatives of all assigned Panasonic Video & Audio Products, Solutions and Services within assigned Key Account list.
• Develop and maintain annual strategic business plan for each assigned Key Account.
• Map decision makers, assess sales potential, grow Live Event markets for Panasonic products, solutions, & services.
• Become heavily engaged throughout Key Accounts for top-to-bottom Panasonic influence.
• Meet or exceed assigned monthly, quarterly & annual quota for products, solutions, and services along with achieving strategic goals / targets as assigned by sales management.
• Facilitate appropriate technical and product training of all purchased products within Key Account.
• Identify new clients in the Live events market and develop standards with Panasonic as solution.
• Work closely with Management, Marketing, Product Management, Engineering, & Operations to close business through direct to customer sales transaction.
• Maintain competitive pricing database and track competitive pricing strategies.
• Collaborate with industry partners to identify, qualify, and attend mutually rewarding events, sales activities, strategies, and business opportunities for incremental sales growth.

Live Event Market Development

• Identify & map new key accounts to grow existing share.
• Serve as the subject matter expert within the Live Events market and provide critical market feedback to Product management, marketing and factory to facilitate market growth.
• Identify, subscribe to, & participate in vertical events/trade shows/associations & periodicals in order to market company product, solutions, and services capabilities.
• Understand the industry landscape and collect, analyze and disseminate key market news, customer data, and competitive information in order to educate and provide market readiness to the sales team, product management as well as headquarters and factory management.

Live Event Market / Strategic Marketing

• Work with the appropriate marketing team members in the development and execution of Live Event market messaging, strategies, promotions, and other tactics designed to generate market awareness for Panasonic, produce actionable leads, and grow the pipeline for the sales team.
• Work with the marketing & product management teams to identify and develop beneficial resources of demand creation initiatives such as sales presentations, collateral pieces, promotions, ad campaigns, & social medial.
• Coordinates strategic marketing activities, align resources, & implement initiatives to effectively promote Panasonic product & solutions to assigned vertical.

Administration

• Effectively manage all administrative duties and reporting in timely manner.
• Including but not exclusive to Salesforce, pipeline and opportunity data maintenance, sales forecasting, & Product-Sales-Inventory (PSI).
• Additional reporting on activities, vertical news, technology, information, solution development, and various headquarter requests.
• Monitor & achieve all HQ required KPI’s.
• Manage & coordinate individual meetings, travel, & expenses.

What you will bring:

Essential for success are a strong combination of strategic and creative talent, strong internal motivation, and a bias for action. The position is also highly dependent on developing relationships – both external to Panasonic & internally. Requirements include excellent interpersonal skills, a strong orientation to entrepreneurship yet with ability to work very effectively in virtual teams. Polished professional with excitement and energy for assigned vertical market(s) and understanding/learning about emerging visual communication/audio-visual technologies in order to be the “face” of Panasonic.

Education & Experience

• Bachelor’s degree in Business, Marketing, Computer Science, Information Systems, or similar related field required.
• 4-6+ years of experience in direct and indirect based business development & selling of visual communication products related to commercial grade Professional Video & Audio (cameras, switching, head-end) technologies, workflows, and managed services.
• Industry certifications preferred

Problem Solving

• Self-motivated, resilient, can-do attitude to overcome obstacles and find resolution in sometimes difficult conditions.

• Excellent judgment and be able to work in a challenging matrix management environment.
• Able to navigate informal structures making work related contacts and collaborate with internal resources to accomplish company goals.
• Strategic thinker who takes systematic approaches to solving problems to insure customer satisfaction and achieving company goals.
• Understanding of pipeline management discipline.

Communications

• Key communications contacts (internal/external) and level of persuasion required.

• Excellent communications skills both written and verbal.
• Strong team building, interpersonal and project management skills.
• Able to cultivate relationships of C-Level individuals within strategic, high-value end-user customers.
• Passionate company advocate with ability to negotiate at all levels of customer engagement.
• Must have the ability to explain complex systems in a simple and easy-to-understand manner.
• Skilled presenter who is comfortable with one-on-one or large group audiences.

Other Requirements

• Microsoft Office including Word, Excel, PowerPoint
• CRM software including customer contact, sales pipeline and opportunity data management (Salesforce preferred).
• Travel up to 50% of time, some weekend work, hours of work may vary due to business travel, customer availability and trade show involvement.