Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!

Panasonic Senior Marketing Specialist, Demand Generation and Paid Media

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What You'll Get To Do:

We’re looking for a results-driven Senior Marketing Specialist to join our growing marketing team. This role will be responsible for planning, launching, and optimizing digital campaigns across Google Ads, paid social channels, programmatic advertising, and SEO. You will support various business units within Panasonic in driving brand awareness, demand generation, and lead generation to support business growth. The ideal candidate is organized, has a strong analytical mindset, and has hands-on experience with advertising channels.

• Campaign Management: Plan, execute, and optimize digital marketing campaigns across Google Ads (Search, Display, YouTube, etc.), Meta (Facebook/Instagram) Ads, LinkedIn Ads, programmatic advertising, and other paid channels.
• SEO & SEM: Develop and execute strategies to improve search engine rankings and drive organic traffic growth while managing paid search campaigns (PPC).
• Performance Analysis: Track, measure, and report on campaign performance using Google Analytics, Looker Studio, HubSpot, and other reporting tools, providing insights and optimizing campaign strategies.
• Conversion Rate Optimization (CRO): Identify and execute opportunities to improve conversion rates throughout the marketing funnel.
• A/B Testing: Implement A/B testing strategies for ad creatives, messaging, and audiences to optimize performance.
• Budget Management: Manage and allocate campaign budgets effectively to maximize ROI and meet lead generation goals.
• Collaboration: Work closely with content, creative, and marketing operations teams to develop high-performing ad creatives and landing pages.

Scope

• Reports to Senior Manager, Digital Marketing and Demand Generation

What You'll Bring:

• 5-7 years of experience in marketing with a focus on SEM and paid social
• Strong understanding of Google Ads, specifically Search, Display, YouTube, and Demand Gen
• Strong understanding of paid social advertising including Facebook Ads, LinkedIn Ads, and other advertising platforms
• Experience with Google Analytics
• Experience with SEO tools such as SEMrush, Google Search Console, Ahrefs, etc.
• Experience in any of the following is a plus: lead generation, programmatic advertising, Google Tag Manager, email marketing, or marketing automation tools (HubSpot preferred)
• Excellent organization, project tracking, and communication skills

Benefits & Perks - What's In It For You:

Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health. ​

• Competitive compensation package
• Comprehensive benefits
• Pet Insurance
• Paid Parental Care Leave
• Employee Referral Program
• Educational Assistance
• Flexible Work Program
• Volunteer time Off
• Casual Dress Code
• Total Well Being Program

We Take Opportunity Seriously:

At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.

The wage range of $93,000 - $100,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.

​We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!​

Panasonic is an Equal Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability status, protected veteran status, or any other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.

Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S.

Thank you for your interest in Panasonic.

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