The Marketing Content Specialist is responsible for planning, developing, and executing content strategies to drive brand awareness, lead generation, and sales enablement within the Professional AV, Broadcast, and Media Production industries. This role requires strong content creation and storytelling skills, with the ability to translate complex technologies and workflows into customer- friendly messaging.

At Panasonic Connect, we connect the power of people and technology to change work, advance society and help connect to tomorrow. Empathy, results, relentlessness and teamwork are the foundations of the Panasonic Connect Culture. Our mission is to elevate the employee experience by empowering individuals to use their voice and have a positive impact on our business.

Watch this video to learn about Panasonic Connect and see how we connect talent to opportunity. Come join our journey!

The Marketing Content Specialist collaborates with product managers, sales, and engineering teams to deliver high quality marketing content and campaigns. Primarily for Panasonic’s portfolio of Video and Audio Solutions:

• Video Solutions (cameras, switchers, production systems)
• Audio Solutions (microphones, audio systems, related equipment)
• Integrated Software

Content Development

• Produce a wide range of content, including case studies, white papers, technical briefs, product brochures, blog posts, email campaigns, and social media copy.
• Manage all aspects of video content production from script creations, to content shooting and editing.
• Develop an editorial calendar aligned with product launches, events, and campaigns.
• Ensure brand consistency and alignment with lead generation objectives.

Campaign Management

• Collaborate with subject matter experts (SMEs), product managers, and sales teams to translate technical AV concepts into accessible, benefit-driven messaging
• Support demand generation programs, webinars, and trade show activities (e.g., NAB, Infocomm and local trade shows).
• Manage content distribution across digital platforms and partner channels.

Analytics & Optimization

• Track KPIs, evaluate campaign effectiveness, and provide actionable insights.
• Apply SEO/SEM best practices to maximize reach and engagement.

Cross-functional Collaboration

• Work with agencies, freelancers, and internal stakeholders to deliver content.
• Partner with demand generation and digital teams to create content that supports lead generation, nurturing, and conversion.
• Support employee advocacy and partner marketing initiatives.
• Collaborate with customers and internal teams to translate messaging into actionable scripts and production-ready content.

Scope

• Lead content marketing programs for Panasonic’s Professional AV, Broadcast, and Media Production business.

Education and Experience

• Bachelor’s degree in marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of B2B content marketing experience, preferably in AV, broadcast, or media production industries.

Key Competencies

• Excellent writing, editing, and storytelling skills.
• Knowledge of SEO/SEM and marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
• Ability to translate technical concepts into customer centric messaging.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Highly organized, detail-oriented, and effective at cross-functional collaboration.

Other Requirements

• Familiarity with Professional AV, broadcast workflows, or media production technologies preferred.
• Experience creating content for trade shows, events, or webinars is a plus.
• Travel required (20–25%).

What We Offer:

• High Performance Culture
• A focus on Diversity, Equity and Inclusion
• Teamwork and Collaboration
• Rewards and Recognition
• Learning & Development Opportunities Across Multiple Business Units
• Competitive compensation packages
• Hybrid work model
• Comprehensive benefits
• Paid Parental Care Leave
• Educational Assistance
• Volunteer time off
• Total Well Being Program
• Employee Referral Program

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.

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The salary range below is just one component of Panasonic Connect's total package. Actual compensation varies depending on the individual’s knowledge, skills, and experience. This role may be eligible for discretionary bonuses and incentives.