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Senior Business Development Representative - Japan

Pendo

Pendo

Sales & Business Development
Tokyo, Japan
Posted on Jul 11, 2025

As a Senior Business Development Representative at Pendo in Tokyo, you will be responsible for generating new and high-quality pipelines from named accounts in the focus sales territories. Using a comprehensive sales technology suite, you will engage daily in strategic research of the SaaS/Web/Mobile Application space to determine the best companies and personas for engagement with Pendo’s product. You will work directly with Enterprise Account Executives to produce and deliver effective outreaches through channels such as phone calls, emailing, direct mailers, social media and events/networking.

This role will serve as hands-on training as you transition to be a sales executive at Pendo as one of the options. You will become an expert on Pendo’s platform, a wizard of the SaaS industry and a master of sales strategy and technique. Every day you will be challenged by smart and driven teammates to learn and understand the sales process, as well as one of the most innovative platforms in the market.

Role Responsibilities

  • Generate new, high-quality large enterprises sales qualified prospects for Enterprise Account Executives, occasionally collaborating with marketing team
  • Meet all key performance metrics and goals on a weekly and monthly basis
  • Research and target exciting large enterprises and new SaaS companies in line with Japan GTM strategy
  • Use all available sales data to recognize trends and drive outreach decisions
  • Create successful cold calling and email campaigns targeting new prospects
  • Learn and demonstrate the Pendo platform to prospective customers
  • Gain proficiency in Salesforce.com data logging

Minimum Qualifications

  • Ideally you have 3+ years of sales experience/lead generation
  • You have experience with a CRM tool or sales system ex. Hubspot, Salesforce, Outreach, Zoominfo, etc.
  • Bachelor’s Degree or equivalent work experience
  • Fluency in Japanese

Preferred Qualifications

  • Exposure to or passion for SaaS AND AI technology
  • You have an internal motivation, resilience, and drive to succeed in a goal-driven position
  • You are a hard worker with a creative ingenuity and strong sense of urgency
  • You are a team player
  • You are willing to learn in a fast-paced sales environment
  • You possess the ability to embrace feedback and hold yourself accountable
  • Conversational English (desired)

This is a hybrid position working 3 days per week in our Tokyo office in Shibuya-ku.

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.

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