The Internal Marketing Analyst will be responsible for the creation, maintenance and strategy behind all internal marketing collateral as well as the planning, organization, and coordination of all events held in our offices or for our employees. This role demands effective communication skills, keen attention to detail, and a creative approach to rolling out marketing initiatives and event planning within our brand guideline. This role is accountable for a wide range of deliverables across offices and will serve as the main Marketing Team contact for internal stakeholders including Office Services, Human Resources, Technology and EAs.

Key Responsibilities:

Collaborate closely with broader Marketing Team and various departments to ensure successful execution of internal marketing campaigns and events, assisting in the creation and dissemination of marketing materials and reporting on the effectiveness of marketing strategies and suggesting improvements.

Suggest and implement new internal marketing workstreams, e.g., podcast, interviews, newsletter, weekly note from management, etc.

Plan, coordinate, and execute a range of internal events such as town hall meetings, inhouse client events, networking opportunities, holiday and summer parties and other employee events.

Design and implement effective marketing strategies to promote internal events including via the Firm’s intranet.

Manage all event logistics, including (where appropriate) venue selection, RSVP list, equipment rental, catering, decorations, etc.

Prepare event materials including Firm emails, invites, agendas, signage, supplies, nametags, registration lists, seating cards, gift bags, etc.

Lead onsite support for events from set-up to breakdown.

Evaluate event performance, gather feedback, and use data, where appropriate, to enhance future planning.

Work with Head of Communications & Marketing, and other groups where relevant, to develop budgets and ensure all events are executed within planned parameters.

Build and own relationships with key external stakeholders including restaurants and commonly used venues, hotels, caterers, florists, event production firms, swag providers, photographers / videographers, etc.

Serve as a liaison between Corporate Services and Technology and any external vendors coming onsite.

Process invoices for approval and payment and ensure costs are allocated to departmental budgets.

Maintain firmwide events / event participation calendar, prompting updates when necessary.

Maintain inventory of Firm swag and serve as conduit for getting it to clients, relationships, employees where appropriate.

Qualifications:

Bachelor's degree in Marketing or related field, 1-2 years in similar marketing role ideally at a financial firm or with experience working with a financial firm.

Proven experience in event planning and coordination.

Familiarity with various marketing and event marketing techniques.

Exceptional communication, organization, and project management skills.

Creative mentality with desire to originate new content and processes and improve existing ones.

Strong multitasking abilities, with ability to perform well in a fast-paced environment.

Proficient in MS Office applications and willingness to learn new software

The annualized base salary for this position is $65,000 - $85,000.

The annualized base salary range represents low and high ends of the base pay range for this position. The specific base salary an employee in this job classification receives depends on a number of factors, including but not limited to, geographic work location, prior employment history/experience, job-related knowledge, qualifications and skills, etc.

Base pay is just one component of PWP’s total compensation package that may be available to employees. Depending on the position and other factors, other rewards may also include discretionary bonuses, Restricted Stock Units (RSUs), paid time off, and many other benefits, subject to applicable eligibility criteria and Firm policies.