Any listed compensation is an estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location. Salary ranges are subject to change without notice.

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the Role
As an Associate Fraud Analyst, you will bridge high-quality fraud operations work and deeper analytical investigation. This role builds on strong labeling and fraud detection fundamentals and expands into structured fraud analysis, trend identification, and cross-functional collaboration.

You will analyze fraud patterns, conduct structured audits, support customer-facing insights, and help translate operational learnings into actionable recommendations. You’ll work closely with Senior Labelers, Fraud Product Analysts, Product, Engineering, and Customer-facing teams to strengthen fraud detection strategies and improve outcomes for Persona customers.

This role is ideal for someone who has strong fraud vector knowledge, enjoys digging into patterns and edge cases, and wants to grow into a more strategic, data-driven fraud role.

What You’ll Do at Persona

Fraud Analysis & Investigation

• Conduct structured fraud investigations across customer datasets.

• Identify fraud patterns, trends, and emerging attack vectors.

• Analyze edge cases and ambiguous signals to improve detection logic.

• Support proactive and reactive fraud audits.

Data & Insights

• Use Excel or Google Sheets (and optionally SQL) to analyze fraud trends and quantify impact.

• Track fraud metrics and surface insights that inform mitigation strategies.

• Assist in preparing summaries of findings and recommended actions.

• Contribute to dashboards or recurring reporting workflows.

Operational & Quality Leadership

• Leverage deep labeling experience to provide context on data quality and model performance.

• Partner with Senior Labelers to identify recurring annotation issues or instruction gaps.

• Escalate systemic fraud trends and vulnerabilities to Fraud Product Analysts and Product teams.

• Help refine fraud detection playbooks and internal documentation.

Cross-Functional Collaboration

• Support Fraud Product Analysts in customer investigations and deliverables.

• Provide fraud insights that inform Product and Engineering decisions.

• Participate in internal reviews of customer workflows, templates, and decisioning logic.
  

What You’ll Bring to Persona

• Strong foundation in fraud detection, identity verification, or data labeling

• Analytical mindset with the ability to identify patterns in ambiguous data.

• Experience working with Excel or Google Sheets; basic SQL knowledge or willingness to learn.

• Strong attention to detail and structured problem-solving skills.

• Ability to clearly summarize findings in written format.

• Comfort working cross-functionally in a fast-paced, evolving environment.

• Curiosity about fraud tactics and emerging attack patterns.

• Ownership mentality and desire to grow into a more strategic fraud role.

Nice to Have

• Experience supporting fraud audits or investigations.

• Exposure to customer-facing work or summarizing insights for non-technical audiences.

• Experience contributing to reporting frameworks or internal metrics tracking.

Full-time Employee Benefits and Perks

For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.

Compensation Range: $55K - $75K