As the Director of Influencer & Branded Content, your role will be pivotal in sculpting end-to-end influencer and branded content campaigns. Day-to-day you will engage with current and prospective clients, collaborating with our core practice, creative, strategy and client services teams to develop innovative influencer services. You will create, manage, and control a broad pipeline of core clients, as well as prospects - and you will consistently deliver against your revenue targets and a range of other business development KPIs. You will leverage your deep understanding of all social platforms, ensuring that PMG not only stays relevant in the current digital climate but leads from the front.

Working closely with the Head of Influencer & Branded Content, you will pioneer PMG's new offerings, ensuring our team remains the industry gold standard. With your direction, influencer marketing campaigns will not just meet client expectations but surpass them. Your voice will resonate in boardrooms, new business opportunities, on weekly client calls, and across our teams (both practice-specific and company at-large), ensuring clarity, creativity, and excellence in every endeavor.

Responsibilities:

• Craft end-to-end full scale influencer and branded content campaigns including client briefing process, influencer identification, negotiations, contracts, publisher partnerships, activation, content approvals, and reporting and analytics
• Leverage knowledge of all social media platforms, both established and emerging.
• Track and synthesize ongoing trends in influencer marketing to ensure we are best in class
• Work alongside the Head of Influencer & Branded Content to propel PMG's offerings deeper into market, while also training and developing internal practitioners to ensure the team’s capabilities are evolving and staying ahead of the curve
• Responsible for building brand direct partnerships, technology advancements, and revenue growth for our global influencer business.
• Seek and spotlight diverse creators while shaping a more equitable creator economy and focus on larger diversity, equity and inclusion efforts.
• Oversee the strategy of key influencer marketing campaigns and maximize the efficiency and quality of the team to ensure all aspects of the campaign meet and exceed client expectations
• Communicate strategy, campaign status, and performance to senior level clients via weekly calls, email exchange, and in-person meetings
• Take an active role in new business opportunities including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts
• Oversee the execution of influencer and branded content programs with the support of influencer marketing and branded content staff, while also managing a team of professionals

Skills & Experience:

• A bachelor’s degree or equivalent work experience.
• 8+ years of relevant work experience in digital marketing or advertising sales with exposure to influencer marketing.
• Ability to create and nurture relationships within the influencer, entertainment, and retail industry with celebrities, publicists, managers, creators and influencers, etc.
• Strong revenue skills, with an understanding of targets and how to execute against them. Skilled in sales strategy, knowing where we are as a business and where we want to be
• Demonstrated management and team development skills.
• Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders
• Quick, accurate, and decisive analytical, forecasting, and decision-making skills.
• Eager to learn and grow within a fast paced environment