Position Overview

Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Product Marketing team to lead the strategic planning and execution of new program and product launches through the Marketing lens.

We are seeking a highly motivated and experienced credit card marketing strategist to join our growing team and drive high-impact go-to-market product launch strategies. If you are passionate about building full-funnel integrated marketing campaigns, developing breakthrough creative, and working in a cross-functional, growth-oriented environment, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.

Specific Job Functions to Include:
• Under guidance of Senior Marketing Manager, lead the execution of
integrated, multi-channel strategic launch plans for one or more
products/programs/initiatives.
• Lead the execution of creative campaigns that drive customer and financial
growth in partnership with PNC’s agency of record.
• Ensure that value propositions, benefits & messaging are consistently
delivered across teams in a way that maximizes relevance to the customer
within each channel.
• Be the “voice” of the product, ensuring that all representations of our
products (claims, imagery, card art) are consistent with Brilliantly Boring
brand, voice, and style guide
• Drive the development of testing agendas to support the value of marketing
efforts and deliver in-flight economic optimization.
• Use demographic and behavioral data to inform tailored marketing
strategies for specific products.
• Stay up to date on customer needs and market dynamics to help identify
product opportunities.
• Monitor and analyze the competitive landscape and position products and
features effectively to drive growth.

Ideal Candidate:
• Is a creative, innovative thinker who is comfortable implementing new ways
of working.
• Loves white space opportunities, building a path where one has not been
set before.
• Demonstrates strong written and oral communication skills, including the
ability to influence partners and drive cross-functional alignment.
• Has experience leading marketing and brand strategy in a large, matrixed
organization.
• Brings multiple stakeholders together to activate around a common vision
and builds consensus among partners.
• Champions change and is energized by a challenge.
• Translates financial concepts/offerings into digestible and relevant
customer needs.

Job Description

• Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
• Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
• Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
• Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
• Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Matrix Management, Problem Solving

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary: $65,000.00 – $113,850.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 01/03/2025, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.