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Executive Content Producer

R/GA

R/GA

New York, NY, USA
USD 160k-180k / year
Posted on Dec 25, 2025

About R/GA

In our 40-year history, we’ve changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures and IP practices. We like change, and like to navigate our clients through it too.

Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology and culture.

About the Role

R/GA is seeking an Executive Content Producer with proven experience leading large-scale pharmaceutical TVC productions that deliver a broad ecosystem of content across channels.

This role is centered on complex, highly regulated productions that go well beyond a single broadcast spot. You’ll be responsible for designing and executing production approaches that support broadcast, social, digital, stills, point of care, and web content—often within a single shoot and in collaboration with multiple agency partners.

Success in this role requires the ability to thoughtfully design shoots that maximize content output, operate efficiently, and meet the rigorous standards of pharmaceutical marketing environments.

Here’s what you need to know to be an Executive Content Producer at R/GA:

On any given day you might

  • Own end-to-end production leadership for large-scale pharmaceutical TVC shoots, from early creative development through final delivery, including extensive integrated content capture
  • Architect and manage complex, multi-scenario capture plans that support multiple audiences, indications, and channels—broadcast, social, digital, stills, point of care, web, and beyond
  • Design production approaches that maximize content output within a single shoot, balancing efficiency, creative quality, regulatory requirements, and delivery timelines
  • Lead detailed budgeting, bidding, and production planning, including managing bid comparisons, revisions, and negotiations with production partners and vendors
  • Serve as R/GA’s senior authority on set, making real-time decisions that protect creative intent, compliance standards, schedules, and budget
  • Coordinate and align multiple agency partners and stakeholders on shared productions, each with distinct capture needs, while safeguarding R/GA’s creative and production priorities
  • Partner closely with creative, strategy, account, legal, and business affairs teams to assess feasibility, mitigate risk, and establish clear production guardrails
  • Oversee casting, location strategy, production design, and post-production workflows in collaboration with internal and external teams
  • Build and manage detailed production schedules, deliverables matrices, and workflows, ensuring clarity and accountability across pre-production, production, and post
  • Own and maintain senior-level relationships with production companies, line producers, directors, post houses, and specialty vendors, acting as a trusted long-term partner

The ideal person

  • Is a confident, steady leader who brings clarity and direction to complex, high-pressure production environments
  • Is comfortable serving as the ultimate on-set decision-maker, balancing creative ambition with efficiency and regulatory realities
  • Thinks strategically, with the ability to see the full production ecosystem and design scalable, thoughtful approaches to content creation
  • Collaborates naturally across creative teams, clients, and multiple agency partners to align around a shared production vision
  • Is decisive and solutions-oriented, exercising strong judgment when navigating tradeoffs and real-time challenges
  • Is exceptionally organized, able to manage complexity, detail, and shifting priorities without losing momentum
  • Communicates clearly and effectively, translating between creative, production, and client stakeholders
  • Builds trust and credibility with both internal teams and external vendors through transparency and follow-through

You bring

  • 7–10+ years of experience in integrated production, with a strong emphasis on pharmaceutical advertising
  • Direct ownership of large-scale pharmaceutical TVC productions (not support or assist roles)
  • Proven experience delivering broadcast TVC shoots with extensive integrated content capture (social, digital, stills, point of care, web)
  • Demonstrated ability to lead complex, multi-scenario shoots designed for multiple audiences or indications
  • Experience working within highly regulated pharmaceutical environments, including collaboration with legal, medical, and regulatory stakeholders
  • Experience managing national and international productions
  • Comfort leading both agency teams and external production partners, including production companies, line producers, and post-production vendors
  • Proven track record managing large, multi-million-dollar production budgets
  • Digital or integrated advertising agency experience
  • Line production experience is a strong plus, though not a requirement

*This role is based in NYC. Candidates must be located in the tri-state area (NY, NJ, or CT) or willing to relocate. This position offers a hybrid work model, with regular in-person collaboration, team / client workshops and client travel expected.

The hiring range for this position is $160,000 to $180,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's applicable skills, pertinent experience, and qualifications.