Product Marketing Director
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Job CategoryMarketing & Communications
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good– you’ve come to the right place.
At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers.
We are looking for a creative, motivated product marketer to drive and deliver innovative product marketing to support a cross-functional PMM team. This role will lead cross-product initiatives that span every product and industry including but not limited to messaging and positioning, narrative and presentation development, internal enablement, and website and content updates. This person will lead content and program management for our PMMs for major internal and external presentations. This role will also support the Office of Humane and Ethical Use on marketing trust and safety, helping PMMs and sales teams across the product portfolio understand how to message and scale these narratives. Strong presentation skills, executive presence and ability to deal with ambiguity are a must.
Responsibilities & Impact
Lead content, narrative, deck building, and program management for internal and external cross-functional presentations
Collaborate across Product Marketing and Product Management leadership to drive impactful cross-functional programs
Build narratives, trainings, and presentations to support cross-product and cross-industry initiatives, including but not limited to our Trust and Ethical Use narratives
Develop repeatable, scalable processes to better train PMM, CSG, and Sales teams on Trust and Ethical Use in partnership with our Office of Humane and Ethical Use
Lead and create the core value proposition and selling points of Ethical Use
Partner with PR to promote and celebrate the Trust Layer as a hero in our Trust narrative
Support other cross-functional, cross-product and industry PMM initiatives as needed
5-7+ years of experience in product marketing, industry marketing, or corporate marketing
Strong communication and storytelling skills, both written and verbal
Strong presentation-building skills
Experience working with and presenting to executives
Ability to strategize and craft compelling messaging
Drive hands-on tactical execution
Pick up and lead new projects even in the face of ambiguity
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
Expertise in Salesforce products and/or other SaaS and B2B technology platforms
Experience working on trust and safety narratives
Ability to inspire optimism, fun, and the desire to always be learning!
A natural collaborator
Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
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