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Manager, Media Strategy & Planning



Marketing & Communications
Multiple locations
Posted on Monday, November 20, 2023

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Overview of the Role

Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, AdTech, operations, intelligence, and of course, media! We're looking for experienced Finance professionals who are detail oriented, analytical, and have a passion for digital marketing to manage the budget and spend of this world-class organization.


  • Lead all aspects of Purchase Order (PO) spend across vendors to ensure sufficient funds available and facilitate PO adjustments with vendors & internal partners (i.e., Marketing, Finance, Procurement, Staffing) as necessary

  • Collaborate with vendors, internal Accounts Payable and Procurement teams to align on billing, validate and approve invoices

  • Partner closely with the Analytics, Digital Demand and Data Science teams to build predicative and accountable financial models on marketing expenses

  • Drives strategy and execution of fiscal year planning, coordination, and ongoing monitoring of performance against budget (financial plan/forecasts, dashboards, strategic planning documents, etc).

  • Leads all aspects of financial reporting activities; monitors and anticipates performance against budget

  • Drive quarter-end financial reconciliation, including review of expenses, targets to actuals and deliver accurate supporting documentation

  • Partner with key Media Lab team members and Finance to deliver the following:

  • Support the preparation for key business updates including Quarterly Business Reviews

  • Return on Investment (ROI)/Return on Ad Spend (ROAS) Reporting by tactic, region and business unit, providing a historical view of marketing-generated pipe generation by a dollar spent; used also as an indication for future performance projections

  • Data-driven scorecard for strategic prioritization & insights used for fiscal and quarterly planning Media Lab Books of Business (key business & marketing performance reports, within the context of team budgets to drive conversations/decision making)

Required Qualifications

  • 5+ years of relevant experience in Financial Planning & Analysis (FP&A), controllership or Financial Operations.

  • Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

  • Extensive financial modeling experience, including advanced spreadsheet skills

  • Proven track record of achievement, process improvement and professional growth

  • Excellent communication skills, including the ability to partner with cross-functional team members to achieve alignment, drive results and present outcomes

  • High level of confidence and comfort in working autonomously without constant supervision (self-starter, strong initiative, fast learner)

  • Detail Oriented; Comfortable dealing with ambiguity and diving into complex issues

  • Strong sense of ownership and accountability and take pride in what you do!

Preferred Qualifications

  • Experience with marketing expenses/ad spend is a plus

  • Proficiency in Microsoft Excel & Powerpoint, Google Sheets & Slides; Tableau is a plus *LI-Y


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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Colorado-based roles, the base salary hiring range for this position is $109,400 to $150,500.

For Washington-based roles, the base salary hiring range for this position is $120,300 to $165,500.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: