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Principal Success Content Developer



Software Engineering
Washington, DC, USA
Posted on Monday, November 20, 2023

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Salesforce Product Education Team is looking for an experienced content creator to produce highly engaging success engagement content to help our customers get business value out of our products. You are a Salesforce expert who creates and maintains product adoption-specific content, aligning cross-functionally to produce scalable content efficiently. You will work closely with other content developers, subject matter experts, and the content publishing team to produce enablement resources, best practice guides, presentations, and videos for customers and customer-facing teams.

This is an incredible opportunity to become part of the content team responsible for driving expertise and scale across the most innovative company in the world, creating value-added content for our customers wherever they are on their journey.


  • Understand the complexities of our product/technology so you can communicate clearly how it works and why it matters

  • Create new success content in the style that is best for the audience; copy edit for voice, tone, and accuracy

  • Consult with engagement consultants, instructional designers, and campaign managers to create content that is consumable, impactful, and provides the right customer experience

  • Maintain and refine existing content

  • Partner with publishing peers to inventory, organize and publish content

  • Review content analytics to understand customer impact and inform future content creation decisions

  • Prioritize and manage commitments effectively in a fast-paced environment

Preferred Qualifications/Skills

  • BA/BS or equivalent

  • 5+ years of experience in content development, product/technical writing, or another relevant role

  • Experience with Salesforce; Enterprise consulting or implementation experience is a bonus!

  • Salesforce certification is a bonus but not required

  • Thorough understanding of the fundamentals of our technology, customer challenges, usage/adoption, and KPIs

  • Excellent communication skills, both written and verbal; able to effectively develop materials that are appropriate for the audience and evangelize best practices

  • Able to work independently and be a self-starter, prioritize, multitask, and perform under pressure

  • Highly collaborative team player who excels in a complex, matrixed environment

  • A passion for continued education in new technologies and functionality, as well as being involved in projects that push the capabilities of existing technologies


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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $120,300 to $180,500.

For California-based roles, the base salary hiring range for this position is $120,300 to $180,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.