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Senior/Lead/Principal - Developer Advocate, Platform



Software Engineering, Legal
Multiple locations
Posted on Monday, November 20, 2023

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Software Engineering

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce Developer Relations is hiring!

Who We Are

Our global team of creative and highly technical developer advocates inspires, enables, engages, and supports our ever-growing developer community around the world. We make developers successful on the Salesforce Platform!

We write blog posts, produce on-demand and live-streamed video content and podcasts, and engage virtually and in-person with developers at Salesforce and third-party developer events. We collaborate closely with developer marketing, product management, engineering, product marketing and other teams across the company. We represent the “voice of the developers” internally, and advocate on their behalf to help shape the Salesforce developer experience.

Who You Are

We are looking for an experienced technologist who embraces enterprise software development. You are a creative thinker who understands when to choose visual builder tools or when building with code from scratch. You are equally comfortable working with web frontend frameworks, Apex, and APIs.

You love going broad and deep, creating inspirational and technical open source demos, and complementing those demos with accessible written and video content. You are comfortable sharing your knowledge in front of a camera in your home-office, and you are looking forward to domestic (sometimes international) travel to present to live audiences of hundreds of people.

You Are Excited About This Role Because You Will:

  • Develop and maintain your expertise with the Salesforce platform, and create content that integrates the Salesforce Platform with other Salesforce technologies.

  • Create code samples, prototypes, and visually compelling demos that inspire developers, and help them be successful when adopting the Salesforce Platform.

  • Write technical content and produce on-demand and live-streamed videos.

  • Support virtual and in-person events with technical talks, demonstrations and workshops.

  • Work closely with product, engineering, and other cross-functional teams as the “voice of developers” to influence the future of products.

  • Engage with the Salesforce community on their own channels as well as Salesforce Developer Relations channels.

We’re Excited About You, Because You Have:

  • 3+ years experience implementing on the Salesforce Platform with a creative technical mindset.

  • Deep understanding and passion for the needs of enterprise developers that build on Salesforce.

  • Proven technical expertise in web applications, JavaScript, HTML, CSS, Apex, and APIs.

  • Certifications or equivalent hands-on technical experience related to development with Salesforce.

  • Excellent presentation, interpersonal, and communication skills and experience making complex technical concepts accessible and understandable.

  • Solid understanding and appreciation for the constant and rapid shift in how and where people consume content and share their experiences.

  • Drive to be a solo self-starter, and at the same time to be a highly collaborative team player.

  • Extensive experience with social media.

  • Passion for learning and working with new technologies.

  • A strategic mind and deep problem solving and analytical skills.

  • Ability to travel for 20%.



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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $160,000 to $305,600.

For Colorado-based roles, the base salary hiring range for this position is $133,400 to $254,700.

For Washington-based roles, the base salary hiring range for this position is $146,600 to $280,200.

For California-based roles, the base salary hiring range for this position is $160,000 to $305,600.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: