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Sr. Director/Director, Strategy & Growth - Self-Service



Sales & Business Development
Multiple locations
Posted on Monday, November 20, 2023

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Program & Project Management

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

As the Sr. Director/Director, Strategy & Growth - Self-Service you will work across Product, Marketing, Sales, and other teams to drive new self-service logos. You will test, experiment, and iterate with numerous GTM strategies to unlock growth. You will drive rigor in the business and develop robust processes. You understand how to get things done and are comfortable leading through change and challenges with vitality and drive.

Business Development & Evangelism:

  • Drive New Logos by relentlessly advocating for product-led and self-service growth with Sales, Product, and other related teams

  • Develop and test initiatives, strategies, and messaging to unlock growth, working collaboratively with product marketing, sales programs, and other related teams

  • Engage Product teams (Sales Cloud, Slack, Heroku etc.) to determine new GTM approaches, sponsoring and incubating both packaging and bundling efforts, as well as product development

  • Work with external technology partners to develop solutions and bundles that drive growth, supporting and working collaboratively with Business Development and related teams

  • Cultivate relationships with key cross-functional stakeholders to ensure that self-service motion remains top of mind

Product-Led Growth:

  • Advocate for changes to Starter, Your Account (and related products) to build a high-velocity transaction engine

  • Build consistent upgrade, add-on, and consumptive experiences for customers and sales team: in-product dialogs, AE notifications, “closed-loop” reporting etc.

  • Work with Marketing teams to accurately architect website, form, and campaigns to improve self-service growth

Strategy & Operations:

  • Contribute thoughtfully to discussions about GTM structure, compensation and organizational design, and self-service growth

  • Develop content (slides, documents etc.) to support GTM Strategy for Executive Presentations

  • Navigate operational challenges and develop processes to mitigate automation gaps


  • 10+ years of experience in software with a focus on business development, strategy and/or operations

  • Strong communication skills, particularly with executive audiences

  • Self-starter with the ability to work through ambiguity and thrives in fast-paced and multifaceted environments and is able to deliver within defined timeframes

  • High Emotional Intelligence (EQ) specifically being a phenomenal active listener and communicator, who can convey complex ideas in a clear, concise manner both verbally and in writing to various levels of leadership

  • Ability to lead, coach, and mentor individuals through influence rather than direct reporting relationships

  • Adept organizational skills with high attention to detail

  • Experience taking sophisticated ideas and simplifying them into clear solutions that drive business outcomes

  • Proven excellent written and verbal communication skills and strong executive presence

  • Shown comfort in dealing with ambiguity and ability to adapt to a rapidly changing environment

  • Shown experience in driving a “quality first” mentality

  • Demonstrated accountability in the face of both successes and failures

  • Proven ability to analyze information and make connections that aren’t obvious

  • Flexibility and ability to adjust on the fly to new demands


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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $181,300 to $314,300.

For Washington-based roles, the base salary hiring range for this position is $166,200 to $288,100.

For California-based roles, the base salary hiring range for this position is $181,300 to $314,300.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: