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Digital Analyst



Pennsylvania, USA · Remote
Posted on Monday, November 20, 2023

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are looking for a skilled Digital Data Analyst to join our team in Marketing Decision Science at Salesforce. This person will be responsible for analyzing and interpreting data from a variety of digital sources to provide insights and recommendations for the business. The ideal candidate will have a strong background in digital marketing and analytics, as well as experience using data analysis tools and techniques to extract insights and make data-driven decisions.

Responsibilities include, but are not limited to:

  • Monitor and analyze cross-channel digital data (including SEM/SEO, paid media, etc.) to provide synthesized insights across the customer funnel

  • Assist in developing and delivering presentations for senior leaders, focusing on building a narrative from the data with tactical recommendations

  • Develop dashboards and reports to visualize and communicate key metrics to collaborators

  • Intake, lead, and deliver on ad hoc digital analytics requests from marketing partners

  • Collaborate with multi-functional teams to identify growth opportunities to improve the customer experience and improve conversion rates

  • Ensure that data is accurately flowing between different systems and develop repeatable processes to automate tasks

  • Ensure alignment to corporate data security requirements for the storage, transfer and retention of data

  • Attend regular meetings with multi-functional collaborators to provide analytical insight and status updates on key projects

Required Skills/Experience:

  • Bachelor’s degree in math, statistics, computer science or a related field

  • demonstrated ability as a data analyst or similar role.

  • Strong SQL skills and experience with Google Analytics, BigQuery, and Tableau.

  • Direct experience with Salesforce products and services and ability to perform deep analysis of related data.

  • Expertise in integrating disparate information, building forecast and trending models, developing charts, working with pivot tables and analyzing large tables of data.

  • Track record of identifying and anticipating business data needs, performing detailed and insightful analysis and developing reports that drive business results.

  • Good communication skills, including ability to build compelling Google Slides presentations

  • Familiarity with digital marketing channels and tactics, including SEO, SEM, email marketing, social media, etc.

  • Must be a self-starter who can independently push projects forward, while also collaborating with other analysts and marketing partners as needed.

  • Must be comfortable with changing requirements and priorities and working in a fast paced, high pressure environment.

  • Excellent verbal and written communication skills; ability to communicate effectively with different levels of management.


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