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Sr Manager/Director Product Marketing Competitive Intelligence



Marketing & Communications, Product
Multiple locations
Posted on Monday, November 20, 2023

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Salesforce Product Marketing team is looking for curious self-starters to join our high-impact product marketing organization as Sr. Manager/Directors of Competitive Product Marketing! This role will be aligned with one of our market-leading products to help inform our marketing strategy and success of the product. As a Competitive Product Marketer, you will research, develop insights, evolve product messaging and positioning, build go-to-market programs, and create sales enablement. Your ability to distill market research into key insights will help shape marketing priorities and programs. This is an opportunity that allows you to exercise your strategic vision, storytelling skills, and technical expertise. Your success is defined by our ability to quickly deliver relevant insights and programs that result in sales pipeline, and ultimately, new customers.

We are looking for someone with strong written and verbal communication as well as organizational skills, the ability to manage deliverables across cross-functional teams. You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, strategy and segmentation, customer & competitive intelligence, building scalable programs, etc. Strong presentation skills, executive presence, and ability to deal with ambiguity are critical. You are comfortable toggling between detailed research & insights, to big picture innovation like building and delivering demos, presentations, and executing marketing programs. In this role, you will work cross-functionally with product teams, marketing teams, sales teams, and more.

Key qualities for success in this role include: identifying and understanding the competitive landscape of product portfolio, analytical problem-solving skills, tech-savvy and excellent troubleshooting skills, entrepreneurial drive and work ethic, results orientation, and a demonstrated ability to add value and succeed in a fast-paced environment.

Responsibilities & Impact

  • Think strategically to provide guidance to peer marketers and marketing leadership.

  • Identify gaps, recommend and create marketing programs, set a plan and drive the execution.

  • Lead the creation of succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our competitive differentiation.

  • Partner with Product Management to understand product strategy and roadmaps and develop competitive marketing strategies

  • Stay tuned to market signals (competitive messaging, trends, etc) for competitors within the marketing landscape to identify opportunities to surge marketing efforts.

  • Roadmap our product strategy to life in launches, new releases, content, campaigns, events, and sales enablement

  • Partner closely with campaigns, solution engineering, and other product marketers and drive cross-functional alignment on programs to drive pipeline.

  • Keep current with technology trends and incorporate emerging technologies to inform marketing programs and assets.

Required Skills

  • 8+ years of experience in competitive intelligence, product marketing, product management, solution engineering, sales enablement, account executive / solutions engineer at a high tech company, or similar equivalent.

  • Have proven knowledge or experience in one of the following:

    • sales automation

    • customer service software

    • ecommerce technology

    • marketing automation

    • app development, infrastructure, data security

    • artificial intelligence

    • data-as-a-service

    • business intelligence tools

  • Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.

  • Consistent track record in defining/driving project execution and thriving in dynamic environment.

  • Phenomenal leader with expertise leading and inspiring through influence.

  • Hands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.

  • High sense of urgency to respond to critical business questions.

  • Curious, analytical, innovative, and wildly creative — with the execution skills to make it happen.


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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $159,900 to $262,900.

For Washington-based roles, the base salary hiring range for this position is $146,600 to $241,100.

For California-based roles, the base salary hiring range for this position is $159,900 to $262,900.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: