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Sales Programs Senior Manager



Sales & Business Development
Paris, France
Posted on Monday, November 20, 2023

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About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. is looking for an experienced Sales Programs Senior Manager to join a growing Sales Programs and Business Operations team in France. The role will report into the Head of Sales Programs France and will cover Enterprise sales teams in France (Manufacturing, Energy, Utilities, Travel, Transportation and Healthcare).

Sales Programs managers are the business partners of sales leaders in driving pipeline by providing data with insights and impactful programs with a robust governance model. At Salesforce, we are named ‘Chief Pipeline Officers’. The Sales Programs role is an instrumental role within the Sales organisation and features a mix sales program planning/coordination/ execution based on pipeline trending analysis and participation in the sales leadership as a key business partner.

This is an excellent opportunity for a Sales Programs/Business development-level individual or sales professional with a strong business sense to get into the most innovative company in the high tech industry.

Deliverables take the form of recommendations and ownership of the pipeline generation plans, campaign and programs creation/execution, sales/marketing alignment, Sales enablement coordination, Innovation and Best Practice sharing. The successful candidate will regularly brief executives and own various cross-functional initiatives.

The Role

The Ideal Candidate Will

  • Work with Sales leaders and Business strategy partners along with cluster/country marketing teams to guide & assist on the marketing execution of campaigns.

  • Build and lead a consolidated demand generation plan/calendar to meet pipeline generation targets, taking into account sales priorities for the region.

  • Build and drive cross teams programs including planning process, involving key stakeholders in sales management and business development, in full alignment with the marketing plan.

  • Ensure full engagement of sales teams in relevant demand generation actions via ongoing communication and review of results, as an actual member of the Sales management team.

  • Own and be accountable for the regional Demand Generation board cadence and pipeline targets.

  • Present to and collaborate with mid and senior level management on pipeline trends and progression with a view to developing business through local Demand Generation boards.

  • Align Global and EMEA campaigns, promotions and messaging (industry and competitive) to targeted industries, segments and accounts.

  • Activities may include: Pipeline management advisory, Co-ordination of all contributors to sales program activities; Delivering reviews; Briefings, Continuous improvement in pipeline rigor and Programs content as Reporting on results and successes, assessing efficiency, recommending areas of improvement.

  • Identifying and promoting the best use of demand generation tools within sales teams, and sharing demand generation standard methodology across Countries and segments.

Desired experience

  • Proven experience in a similar program's role, sales operation, strategy or sales readiness, marketing, or sales, in a high tech environment. Combination of these is an advantage.

  • Consistent record in driving demand generation / campaigns / programs through and with senior field sales organisation.

  • Strong accountability, networking, high collaborative/relationship-building, communication and strong influencing skills.

  • Strong analytical and problem solving skills and quantitative approach to solving problems.

  • Strong organisational ability, experienced in planning and leading a programmatic approach to demand generation through sales teams.

  • Proactive, creative and entrepreneurial problem solver. Able to generate consistently new insights for driving and supporting divisional priorities through Sales Programs.

  • Excellent verbal and written communication skills.

  • Flexibility and ability to adjust on the fly to new demands.

  • Proficiency in PowerPoint and Excel required, experience an advantage.

  • English proficiency is a requirement, additional European languages a plus.

  • BS/BA required; MBA a plus, but not required.


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