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Senior Analyst, Global Marketing Analytics - Marketing Performance Team



Marketing & Communications, IT, Data Science
Dublin, Ireland
Posted on Monday, November 20, 2023

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

alesforce is seeking a Senior Marketing Analytics Analyst to join our Global Marketing Analytics team. You will deliver analytics and insights on marketing effectiveness and help shape the marketing strategy. We are looking for a storyteller who can build a compelling and clear presentation grounded in data. Your analysis will help drive the future direction of our Global marketing programs including digital marketing, events, and campaigns through data-driven decision-making. You will work within a collaborative, cross-functional team to deliver insights on marketing performance, and recommend improvements...so we're looking for someone with a quantitative demeanor who wakes up every morning with a curiosity to take on problems and is unafraid to ask questions.

About the team: The Senior, Marketing Analytics will report to the Director of Global Marketing Analytics


  • Build and forge strong trusted partnerships with marketing leadership and their teams, being their consultative trusted advisor on delivering insights on marketing performance & effectiveness.
  • Partner with the Global Field Marketing Teams to collect, track and handle reporting and analytical requirements and provide immediate and/or long term analytical solutions to meet business needs
  • Handle project scope, timeline, deliverables, cost, resources and expectations; communicate efficiently with business partners at all levels, including sponsors, key collaborators and project members
  • Partner with other members of the Marketing Decision Science team to deliver insights and work on cross-funnel projects, developing relevant and repeatable solutions
  • Enable marketers with knowledge, resources and insights on Marketing Analytics
  • Forward-thinker, who develops and enhances our hypothesis testing framework to cover all aspects of our Sales & Marketing Funnel.
  • Compelling storyteller with the ability to tailor a data-driven narrative and comfortably present to analysts right through to C-Level executives (technical & non-technical audiences)
  • Conduct deep-dive analysis into m performance, generating actional insights and next-step recommendations for use in Executive briefings and reviews.
  • Providing proactive & reactive data-driven insights covering every aspect of the funnel from initial investment, to journey measurement, right through to Opportunity Close

Required Skills/Experience:

  • 3-5+ years experience in Marketing Analytics
  • High energy with the ability to juggle multiple priorities in a fast-paced and changing environment
  • Highly motivated, diligent and a self-starter. Willing to drive projects in a collaborative way.
  • Ability to understand and frame business problems into analytical problems
  • Understand various types of marketing campaigns, tactics, and their effectiveness
  • Excellent oral and written communication skills for translating data insights into concise and insightful executive summaries and presentations
  • Knowledge of and application of core statistics techniques, with experience with building statistical models (e.g. regression, etc.) to perform complex analyses
  • Proficiency in BI essential with experience applying Tableau preferred
  • Knowledge & solid understanding of Full-Funnel Analytics tracking and analyzing the customer journey from awareness through to close.
  • Very strong SQL skills are a core requirement for this role, with the ability to synthesize data from multiple sources into one cohesive story



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