Senior Director, Paid Search
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Job CategoryMarketing & Communications
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Salesforce is looking for a seasoned, results-oriented Senior Director of Paid Search to join our growing team. In this pivotal role, you will be responsible for defining, executing, and owning performance of our global paid search strategies. This role requires a strategic innovator who can provide leadership, direction, and hands-on expertise to run and optimize our paid search programs across the Salesforce brands including all Salesforce clouds, Slack, Tableau, MuleSoft.
Data-driven and results-oriented, you will work cross-functionally to hit targets for MQLs, MQL quality, Stage 1 opportunities and marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in leading global paid search teams, and a strong background in B2B and SaaS marketing. This individual is equally qualified to debate the merits of nuanced paid search strategies and theories as they present to senior leadership on performance.
Develop and implement a comprehensive global paid search strategy, aligning it with the company's business objectives and marketing goals.
Own a quarterly pipeline target for all paid search programs
Own and optimize the paid search budget, ensuring return on investment and c/per threshold baselines are met
Identify the key performance indicators that will drive our paid search success and hold the team accountable to hitting those key performance indicators.
Partner with Regional Marketing leaders to align on channel strategies and regional opportunities
Work closely with our Senior Director of SEO to define and collaborate on global standard methodologies to build a comprehensive search strategy.
Streamline the process from key stakeholder requests to campaign creation to the reporting back on those results
Build new processes for paid search testing and campaign launches
Evaluate new technologies and/or beta opportunities for paid search and provide recommendations for adoption
Analyze channel-level and cloud-specific key performance indicators dashboards to determine opportunities for growth or efficiency
Evaluate and adopt our paid search technology stack to improve campaign efficiency and performance.
Manage relationships with paid search platforms and partners to improve campaign results and stay informed about industry trends.
Present regular reports to senior executives and stakeholders, illustrating the impact of paid search efforts on key performance indicators and business outcomes.
Lead a team of paid search experts, providing guidance, mentoring, and encouraging a culture of continuous learning and innovation.
Bachelor's degree or equivalent experience in marketing, business, or a related field
5+ years working in the B2B SaaS vertical
12+ years of hands-on experience running enterprise-level paid search, at scale
Experience owning $20M+ monthly paid media budgets
Consistent track record of senior-level experience in paid search management, with significant accomplishments in driving leads, revenue, and brand visibility.
Robust experience with measuring and tying paid search keyword and campaign performance all the way thru the B2B sales funnel to closed deal
Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360
The ability to build, analyze, and surface your own reports using provided tools (Google Analytics, Tableau, CRM Analytics, etc)
Proficiency in running paid search campaigns on Google Ads, Microsoft Ads and Search Ads 360.
Strong analytical skills; the ability to interpret data to make informed decisions.
Knowledge of SEO and other digital marketing channels is advantageous.
Excellent communication skills and the ability to work collaboratively within a team.
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