CX & Marketing Consultant
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Senior level, data-driven customer experience experts. CX & Marketing consultants are innovators and problem solvers who apply their digital marketing and executive-level consulting acumen coupled with our proven Salesforce engagement methodology to deliver comprehensive business and digital engagement strategies that help our pre-sales organisation differentiate and win.
The CX & Marketing Consultant collaborates with our Sales team and C-level client contacts (CDO, CMO) across the corporate business. CX & Marketing Consultants help drive consensus in and across our customers' lines of business around digital strategic marketing vision as well as key areas of focus through a value-based, pragmatic roadmap to execution. The CX & Marketing Consultant must assume the role of trusted advisor to internal and external stakeholders, driving innovative digital marketing strategies forward with customers while also improving overall Salesforce business performance. The CX & Marketing Consultant focuses primarily in these areas:
Marketing/CX Problem Solving: Take complex marketing and engagement challenges and, using research, personal experience, business assessment capabilities and customer experience acumen, clearly define problems, identify opportunities, drive innovative new ideas, and recommend actionable, prioritised next steps to make a big impact on customer needs/goals.
Innovation Management: Bring rigour to a client’s decision making process by running workshops, presenting and evaluating solution options, and driving consensus among key stakeholders. In some instances, we help our clients develop new decision frameworks and governance processes that continue to deliver value far beyond a particular engagement. A CX & Marketing Consultant is a seasoned story builder and storyteller, who can lead a room of executives to consensus.
Solution Planning: Define scope and plan new solutions for clients. This includes determining how to measure business results, modeling current/future business processes, gather business requirements and identifying the organisational changes required to successfully realise the benefits of the solution.
A CX & Marketing Consultant at Salesforce plays a pivotal role in developing innovative B2C, B2B and B2B2C digital engagement strategies with key enterprise and commercial strategic customers, in a “pre-sales” environment. The consultant works with new prospects as part of the business development process and with existing customers to help expand, strengthen and grow relationships that ultimately enable revenue growth and overall customer success. In doing so, the consultant leads and partners with internal stakeholders including solutions and architect teams, sales programs, customer success and sales leadership to drive our business forward.
Digital marketing experience and/or marketing management consulting experience focused in the digital space
Proven experience leading digital strategy and digital roadmap projects in a complex business and marketing environment
Deep understanding of and passion for the customer lifecycle and managing the customer experience through their marketing journey
Excellent communication and presentation skills with the ability to convey complex ideas and business strategies in clear, concise terms
Dynamic and persuasive in presenting ideas to clients and prospective clients from VP to C-level, with comfort speaking to small and large audiences alike
Strong understanding of marketing & advertising industry trends and the overall SaaS landscape.
Ability to understand, communicate and manage across the entire project lifecycle
Broad knowledge of technology trends and relevance to clients businesses
Self-starter with the ability to organise, prioritise and balance competing requests and sales priorities
Candidate is expected to travel to clients and internal team collaboration an average of 20-30%
Tech industry experience
Demonstrated success driving organisational change within client organisations
New business opportunity identification
Familiarity with Salesforce Marketing Cloud, Sales or Service Cloud is not required but advantageous
At Salesforce we encourage applications from Aboriginal and Torres Strait Islander peoples. Salesforce Australia is committed to walking together with the Traditional Custodians of this land, Australia’s First Nations peoples, as we forge a path to reconciliation. Please see our Reconciliation Action Plan for more information
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