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Sr Analyst/Manager Paid Search



Marketing & Communications, IT
Multiple locations
Posted on Monday, November 20, 2023

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Salesforce Digital Marketing team is looking for a business-savvy, paid search rock star to help grow the global Marketing pipeline via paid search efforts. As a Paid Search Manager at Salesforce, you will be responsible for developing, executing, and optimizing paid search campaigns to improve our online visibility and drive qualified traffic. You will play a crucial role in improving our online marketing efforts and contributing to our company's success.

Data-driven and results-oriented, you will work to hit targets for MQLs, MQL quality, Stage 1 opportunities and marketing-driven pipeline. The ideal candidate has expertise across multiple paid channels with special emphasis in running global paid search programs, and a strong background in B2B and SaaS marketing.


  • Partner with Cloud Strategist to build tailored campaigns and strategies that will help them achieve their pipeline targets

  • Develop and implement comprehensive paid search strategies aligned with our business objectives. Conduct detailed keyword research, competitor analysis, and audience segmentation.

  • Build and run paid search campaigns on platforms such as Google Ads and Microsoft Ads. Set up, optimize, and monitor ad campaigns, ad groups, and keywords for optimal performance.

  • Manage the allocation and optimization of advertising budgets to maximize ROI. Implement effective bidding strategies to meet performance goals.

  • Craft compelling ad copy and perform A/B testing to improve click-through rates and conversions. Continuously analyze ad performance and make data-driven improvements.

  • Regularly generate reports on campaign performance, highlighting key metrics and insights.Use data to provide actionable recommendations for campaign improvements.

  • Function as a Subject Matter Expert in providing insight into paid search strategy and performance.

  • Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.


  • Bachelor’s degree or equivalent experience

  • Minimum of 3+ years working in the B2B SaaS vertical

  • Minimum of 4+ years working in SEM channels with strong success record

  • Prior ownership of marketing pipe or revenue targets is a requirement

  • Strong, hands-on-keys expertise with Google Ads, Google Ads Editor, Microsoft Ads and Search Ads 360

  • Self-starter who can catch a leadership vision and bring it to life on their own

  • Strong attention to detail

  • Knowledge and experience with web analytics tools (Google Analytics) and conversion tracking

  • Understanding of sophisticated bidding metrics – LTV, CAC, tCPA, tROAS, offline revenue uploads, custom weighted conversions

  • Familiarity with Google Tag Manager is a bonus

  • Strong analytical skills and the ability to interpret data to make informed decisions.

  • Strong Excel skills: pivot tables, VLOOKUP, SUMIFS

  • Knowledge of SEO and other digital marketing channels is advantageous.

  • Excellent communication skills and the ability to work collaboratively within a team.


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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $106,200 to $180,500.

For Washington-based roles, the base salary hiring range for this position is $97,300 to $165,500.

For California-based roles, the base salary hiring range for this position is $106,200 to $180,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: