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Senior Director of SEO



Marketing & Communications, Sales & Business Development
San Francisco, CA, USA
Posted on Monday, November 20, 2023

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is looking for a top-tier, results-oriented Senior Director of SEO to join our growing team. In this pivotal role, you will play a pivotal role in optimizing our online presence, driving organic traffic, and elevating the user experience on our website. You will be responsible for orchestrating and optimizing comprehensive Search Engine Optimization (SEO) strategies across various product lines and global segments, aligned with our corporate objectives.

Reporting to the VP of Search Marketing, you will work hand-in-hand with our Search Engine Marketing (SEM) team, ensuring a harmonious relationship that results in a cohesive and effective unified search strategy.

Key Responsibilities:

  • Lead the conceptualization and execution of comprehensive SEO strategies aligned with overarching marketing and business objectives. Craft a strategic roadmap that encompasses technical SEO, content strategy, keyword research, and competitive analysis

  • Orchestrate the technical facets of SEO, collaborating closely with our web development team to ensure flawless implementation of on-page and technical SEO elements. Monitor website performance, identify improvement opportunities, and lead initiatives to bolster site speed, mobile responsiveness, and crawl efficiency

  • Conduct meticulous keyword research to unearth emerging trends and promising opportunities. Collaborate harmoniously with the content team to devise data-driven content strategies targeting pertinent keywords, aligning with user intent, and positioning us as authoritative voices within the industry

  • Institute an ongoing testing and optimization framework aimed at refining organic search performance. Employ A/B testing, astute data analysis, and methodical experimentation to fine-tune SEO strategies, on-page attributes, and content engagement

  • Forge strong collaborative bonds with cross-functional teams, including product marketing, brand management, and creative units, to stay aligned on keyword and customer targeting strategies. Ensure a cohesive messaging approach, consistent branding, and optimal user experiences across various touchpoints

  • Oversee the orchestration of SEO analytics tools and platforms, effectively tracking, measuring, and reporting key performance indicators. Regularly furnish the executive team with insights and comprehensive reports that spotlight progress, emerging trends, and potential areas for enhancement

  • Oversee the orchestration of SEO analytics tools and platforms, effectively tracking, measuring, and reporting key performance indicators. Regularly furnish the executive team with insights and comprehensive reports that spotlight progress, emerging trends, and potential areas for enhancement.

  • Assemble and guide a high-performing SEO team. Cultivate a culture of mentorship, guidance, and continuous professional development, encouraging a collaborative and innovative work milieu.

  • Develop a culture of continuous learning and improvement, ensuring adherence to search governance structures and standard methodologies.


  • 10+ years of validated experience in a similar role for B2B SaaS, with proven success in managing global SEO teams and strategies.

  • Demonstrated track record of 8+ years in SEO, with at least 3 years in leadership capacities within B2B SaaS or technology-driven enterprises

  • Profound grasp of technical SEO principles, encompassing website architecture, indexing, crawling, and site performance optimization.

  • Proficiency in keyword research, content strategy formulation, and on-page optimization techniques

  • Analytical acumen coupled with the capability to interpret data, derive insights, and make judicious data-driven choices.

  • Excellent ability to present sophisticated insights in an accessible language to stakeholders.

  • Experience with A/B testing and the art of experimentation within the realm of SEO.

  • Strong analytical skills, both in modeling and measurement.

  • Familiarity and comfort with marketing initiatives and optimizing marketing campaigns.

  • Strong time management and organizational skills.

  • Strong communication/interpersonal skills.

  • Ability to adapt to shifting priorities, requirements, and timelines through problem-solving skills.


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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For California-based roles, the base salary hiring range for this position is $206,100 to $314,300.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: