Job description

As part of the Global Marketing team, the Branding Specialist will play a key role in strengthening Sia’ s brand visibility and reputation on an international scale. This position will focus on increasing brand awareness, developing our employer brand, managing international campus relations, and supporting media and public relations efforts. The ideal candidate is fluent in English, with a strong grasp of global branding dynamics and a passion for impactful storytelling.

Responsibilities include but are not limited to:

• Enhancing Sia’ s brand awareness across key international markets through creative, consistent branding initiatives

• Developing and executing employer branding strategies to attract top talent globally

• Managing relationships with international universities, business schools, and student organizations to strengthen our presence and reputation among future candidates

• Collaborating with HR and recruitment regarding employer brand campaigns

• Supporting global PR initiatives, including coordination with external agencies and media outreach

• Ensuring brand consistency across all channels and communications, in line with Sia’s identity and values

• Monitoring brand perception, analyzing brand-related KPIs, and reporting on the effectiveness of branding initiatives

• Staying up to date with industry trends, best practices, and competitor positioning to continuously refine our branding approach