Job description

Your Impact

• Own and execute paid media campaigns across paid search, paid social, display, video, and mobile to drive client objectives (CPA, ROAS, revenue growth, customer acquisition, and brand engagement).
• Serve as the Paid Media subject matter expert, partnering with internal teams (strategy, creative, analytics, content, accounts) and external media partners to develop and optimize campaigns.
• Lead full campaign lifecycle including planning, creative briefing, setup, monitoring, optimization, analysis, reporting, and client communication.

What Success Looks Like

• Develop and present paid media strategies that align with client business objectives across both B2B and B2C audiences.
• Optimize campaigns across Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other platforms to achieve target KPIs.
• Build and analyze performance reports (weekly, monthly, quarterly), identify trends, surface actionable insights, and recommend optimizations.
• Manage budgets of $75K–$100K+ per month, ensuring accurate pacing and spend allocation across platforms.
• Stay informed on paid media trends, attribution models, data analytics, and industry best practices to continuously improve client performance.
• Collaborate with account leads to support client meetings and proactively address client concerns or opportunities.