Job description

Campaign Execution & Management

• Build, test, deploy, and optimize email marketing campaigns using Adobe Journey Optimizer (AJO).
• Manage dynamic content, personalization rules, and decision logic within customer journeys.

Audience Management & Segmentation

• Develop and maintain complex audience segments using customer data across multiple platforms.
• Leverage behavioral, transactional, and demographic data to refine targeting strategies and improve engagement.

Journey Design & Optimization

• Create, analyze, and continuously improve multi-touch customer journeys to support lifecycle marketing initiatives.
• Identify opportunities to streamline journey logic and improve performance through testing and iteration.

Platform & Process Ownership

• Act as the internal expert on Adobe Journey Optimizer, ensuring best practices in platform configuration, campaign QA, and operational efficiency.
• Develop scalable processes and documentation for campaign deployment, QA, journey orchestration, and reporting workflows.

Data & Reporting

• Monitor campaign and journey performance across key KPIs (open rates, CTRs, conversions, retention, etc.).
• Deliver actionable insights and strategic recommendations to inform ongoing optimization and stakeholder decision-making.

Strategic Thought Leadership

• Translate high-level business goals (e.g., increasing repeat usage, deepening platform engagement) into measurable CRM and lifecycle strategies.
• Provide strategic input on channel mix, message cadence, segmentation frameworks, and testing plans.
• Identify emerging trends, tools, and best practices to help future-proof the CRM strategy and evolve lifecycle marketing maturity.
• Collaborate with cross-functional partners (strategy, product, data, creative) to align retention efforts with broader business objectives.