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Senior Retail Consultant

Sia Partners

Sia Partners

Maastricht, Netherlands
Posted on Jan 29, 2026

Job description

Shape the future of Retail & Consumer Goods.

At Sia, we work with leading retailers and consumer brands to design their future — from high-level strategy to hands-on implementation. As a Strategy & Transformation Consultant, you’ll work with senior business stakeholders to define and deliver initiatives across marketing, corporate strategy, product, merchandising, pricing, commerce, and operational models.

This is a multi-tool role where business curiosity, strategic thinking, and bring the transformation to life. Your focus is not limited to one function — instead, you’ll help clients connect the dots across departments and deliver lasting impact.

You will:

  • Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models
  • Support transformation programs: omnichannel strategy, pricing optimization, category development, operational redesign
  • Conduct qualitative and quantitative analyses to bring actionable insights to clients
  • Contribute to project framing, client interviews, benchmarking, and the co-creation of recommendations
  • Operate in agile, multidisciplinary teams, often with exposure to C-level management

Projects span a wide range of topics — brand strategy, innovation, customer journeys, trade terms optimization, category growth plans, and more — always tailored to what drives value for the client.