Job description

This role is for a strategic leader who thinks deeply about human behavior, audience mindsets, motivations, emotional drivers, and the moments that influence decision-making; and knows how to translate those insights into cohesive brand, communications, and experience strategies and narrative platforms that are informed by both qualitative insight and performance data.

You will define the strategic foundation that unifies how a brand shows up across creative, communications, content, and experience touchpoints. You will also shape the core brand story and experience principles that guide how that story is expressed across channels and moments. The goal is to ensure the ecosystem reflects what customers actually need, care about, and respond to while clearly defining what success looks like and enabling teams to measure, learn, and optimize over time.

You’ll partner closely with Creative, Growth, Analytics, and Client Leadership. Working in active collaboration with analytics teams to define KPIs, interpret performance signals, and translate insight into strategic refinement guiding multidisciplinary teams with clarity, insight, and a compelling point of view to architect experiences and storytelling journeys that feel relevant, resonant, and purposeful.

Your Impact

• Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.

• Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.

• Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.

• Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion through clearer narrative direction and experience design choices.

• Contribute to the evolution of SiaX’s strategic POV by strengthening how insight, experience design, brand narrative systems, and measurement work together in an integrated offering.

What Success Looks Like

When you’re thriving in this role, the impact is felt across the work, the team, the client relationship, and the business:

Audience Insight & Behavioral Understanding

• The team rallies around a clear, shared understanding of who the audience is, what they care about, and why they behave the way they do, supported by research and behavioral data.

• Strategy consistently starts from human truth and is reinforced by performance signals, resulting in work that feels intuitive, relevant, and grounded and expressed through consistent brand storytelling frameworks.

• Client conversations evolve from surface-level tactics to deeper discussions about motivation, mindset, moments that matter, story resonance, message clarity, and how effectiveness is measured.

Experience & Narrative Architecture

• The brand shows up as a cohesive, intentional ecosystem, not disconnected campaigns or channels with clarity on how success is defined across the customer journey.

• Stories evolve naturally across touchpoints, with each interaction reinforcing a clear emotional and functional value exchange that can be evaluated over time and mapped to a defined narrative spine.

• Teams can clearly articulate how individual ideas ladder to a broader narrative and experience vision and how impact is assessed and optimized.

Strategic Leadership & Creative Enablement

• Creative teams feel inspired, focused, and well-armed—briefs unlock better thinking while clearly defining objectives, success criteria, and learning agendas and the role each execution plays in the broader brand story.

• Creative work reflects strong audience insight, strategic intent, and a clear understanding of what outcomes the work is meant to influence and what story it is meant to advance.

• Strategy is seen as a catalyst for great creative and smarter decision-making, elevating both ambition and effectiveness while protecting narrative and experience consistency.

Cross-Disciplinary Orchestration

• Strategy acts as connective tissue across Creative, Growth, Analytics, and Client teams, aligning vision, execution, and performance measurement.

• Planning feels intentional and customer-led, with shared priorities and a common understanding of what success looks like and how brand experience and story expression stay coherent across channels.

• Teams understand not just what they are doing and why, but how progress will be measured and learned from and how it contributes to the evolving brand narrative.

Client Partnership & Business Impact

• Clients view you as a trusted strategic partner who helps them see their business and customers more clearly and make more informed decisions.

• Strategic thinking drives longer-term relationships, deeper scope, and more meaningful influence by connecting insight, experience, and results through differentiated brand storytelling and experience strategy.

• Your work contributes to stronger client outcomes and reinforces SiaX’s reputation for insight-led, integrated strategy and experience-driven brand storytelling with measurable impact.