Job description

We are seeking an experienced Senior Product Manager with a strong background in consumer-facing digital products (mobile applications and web platforms) and demonstrated experience in Loyalty Programs, preferably within the Retail sector. The ideal candidate will combine customer-centric thinking, digital product leadership, and commercial acumen to define product vision, drive execution, and deliver engaging customer experiences that increase acquisition, retention, and loyalty value.

This role requires a strategic product leader capable of translating customer insights and business priorities into scalable digital experiences while working cross-functionally with technology, design, marketing, CRM, and business teams.

Key Responsibilities:

• Define and execute product vision, strategy, and roadmap for consumer-facing digital products (web and mobile applications)
• Develop differentiating product positioning and messaging across primary customer and market segments
• Lead end-to-end product lifecycle management from ideation and business case development to launch, optimization, and continuous enhancement
• Drive the design and implementation of customer-centric experiences that increase customer engagement, loyalty participation, retention, and revenue generation
• Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities
• Translate business needs into detailed product requirements and user stories
• Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high-quality solutions
• Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions
• Own and monitor product KPIs including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics
• Lead Agile delivery processes and manage product backlogs, sprint prioritization, and release planning
• Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities
• Work with stakeholders across business and technology teams to align product outcomes with strategic objectives