Manager - Lifestyle & Consumer

Sia Partners
Sia Partners

Shanghai, China

Posted on Jul 7, 2026

Job description

Shape the future of Luxury, FMCG & Retail industries.

At Sia, we work with leading luxury Maisons, consumer brands, retailers and hospitality providers to design their future — from high-level strategy to hands-on implementation.



As a Manager on the Lifestyle & Consumer Goods, you will play a leadership role in delivering strategic and transformation engagements for senior clients across luxury, FMCG, retail and hospitality. You will be responsible for defining project approaches, managing multidisciplinary teams, driving high-quality client delivery, developing business opportunities, and strengthening Sia’s expertise in the sector.

This is a multi-tool leadership role where business curiosity, strategic thinking and technology innovation come together to deliver tangible client impact. Your focus will not be limited to one function — you will help clients connect the dots across brand, product, marketing, commerce, operations, digital, data and AI.

You will:

Lead strategy and transformation engagements

  • Manage strategic challenges across brand positioning, portfolio strategy, go-to-market models, customer experience, pricing, category development, omnichannel transformation and operating model redesign.

  • Define project frameworks, objectives, workplans, governance, workstreams, team roles and delivery milestones.

  • Lead qualitative and quantitative analyses to identify business issues, assess impacts and define actionable recommendations.

  • Translate strategic vision into operational detail and ensure solutions are successfully implemented.

  • Leverage digital, data, analytics and AI tools to enhance project delivery, insight generation and transformation outcomes.

Manage senior client relationships

  • Build trusted relationships with senior stakeholders, including C-level and top management, and support account growth through high-quality delivery, client trust and identification of follow-on opportunities.

  • Prepare and lead complex or strategic meetings and workshops that support decision-making.

  • Maintain lasting client relationships and contribute to the development of a personal network in the market.

Develop Sia’s expertise in Lifestyle & Consumer Goods

  • Strengthen and promote specific expertise across luxury, FMCG, retail and/or hospitality

  • Share knowledge and best practices across teams and projects.

  • Contribute to internal capability-building initiatives, including communities, chapters, squads or sector-focused knowledge development.

  • Represent your expertise internally and, where relevant, externally through events, thought leadership or client-facing discussions

  • Identify, qualify and develop business opportunities within existing and prospective clients.

Manage and develop teams

  • Supervise and animate project teams, setting clear goals and supporting consultants in their development.

  • Coach and evaluate consultants, helping them strengthen their consulting, analytical, client management and delivery skills.

  • Identify and resolve internal project team challenges.

  • Act as a role model for Sia’s values, demonstrating strong work ethics, collaboration and client commitment.