Job description

About the Role

SiaX is looking for a Sr. Paid Search & Paid Social Strategist to lead the strategy and hands-on execution of high-performance paid media campaigns across search and social. You’ll own two connected ecosystems: paid search (Google Ads, Microsoft Ads, and app store environments) and paid social (Meta, TikTok, LinkedIn, and other platforms). This is an execution-focused role as much as a strategic one. You’ll be in the platforms daily, building, launching, and optimizing campaigns rather than overseeing them from a distance. You’ll run advanced bidding, automation, audience strategy, and creative testing that drives client growth, and partner closely with Creative, Analytics, and Account teams to keep campaigns evolving and tied to measurable business outcomes.

Your Impact

• Strategic Growth: Lead the strategy and execution of paid media campaigns across paid search (Google Ads, Microsoft Ads, app ecosystems) and paid social (Meta, TikTok, LinkedIn, and other platforms), aligning media investment with client business goals and full-funnel performance.

• Planning: Plan, build, and manage integrated search and social media plans against growth forecasts to hit the goals and KPIs set with each client. Develop granular keyword architectures and query mapping on search, audience and targeting frameworks on social, and full-funnel roadmaps that tie both to seasonal demand and business objectives.

• Campaign Execution & Optimization: Build and manage campaigns directly in-platform (keyword and audience segmentation, ad copy and creative rotation, and bid strategy), and run the day-to-day optimization that maximizes efficiency and return on spend across both channels.

• Automation: Work with Ad Tech and Product teams to implement smart bidding, feed-based automation, and scripts on search, and to get the most from native platform automation like Meta Advantage+ and TikTok Smart Performance campaigns on social, scaling performance while reducing manual lift.

• Creative Testing: Partner with Creative to brief, test, and iterate on ad creative at the pace paid social demands, treating creative as a primary performance lever, managing ad fatigue, and feeding winning concepts back into the testing cycle to keep the algorithm supplied with fresh, high-performing assets.

• Conversion Tracking: Own conversion tracking end to end, from implementing tags and events through troubleshooting, partnering with Analytics and Tech to protect data integrity across GA4, GTM, server-side tracking, and the platform pixels and APIs (Meta, TikTok, LinkedIn) that power measurement and attribution.

• Performance Reporting: Serve as the primary voice for paid media performance, turning campaign data into clear, executive-level narratives that connect metrics to business growth. Lead weekly client meetings and presentations, identify trends and performance drivers, and forecast opportunities, keeping reporting actionable, consultative, and tied to each client’s bottom-line goals.

• Cross-Functional Collaboration: Work alongside Creative, SEO, Analytics, and Account teams so paid search and paid social reinforce each other and complement broader digital marketing efforts.

• Continuous Learning: Stay ahead of algorithm updates, platform betas, and automation changes across Google, Microsoft, Meta, TikTok, and LinkedIn to keep campaigns at the leading edge.

What Success Looks Like

• Campaigns consistently meet or exceed the KPIs that matter most to each client, whether that's revenue and ROAS, CPA/CPL and lead volume, pipeline and CAC, app installs, or reach and awareness, across both search and social.

• Budget pacing, bidding, audience, and targeting frameworks run smoothly and accurately at scale across every platform.

• Conversion tracking and reporting deliver clear, actionable insight tied directly to business outcomes.

• Creative testing is constant and structured, with winning concepts scaled quickly and fatigued ones retired before performance slips.

• Search and social strategies keep evolving through structured testing, data analysis, and platform innovation.

• Clients and internal stakeholders see you as a trusted advisor who connects media performance to real business growth.

• Documentation, testing roadmaps, and optimization playbooks set repeatable best practices for the wider team.